The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”

The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.

Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.

Some of the world’s most influential decision makers across the TV ecosystem were on stage over two days — the best bits are listed in this helpful guide.

Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.

GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.

At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.

Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.

Partner content: Nick Pinks, the CEO of addressable advertising company Covatic, sees the deprecation of cookies not as a challenge, but as an opportunity for advertisers to reconsider their digital aims.

Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.