ITV has forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000.The broadcaster also revealed that its first quarter revenues rose 3% to £492 million while advertising revenues grew 2%.It added that online growth is continuing, with video views up 76% since the… Continue reading ITV Expects To Outperform UK Ad Market

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate

TNS has rejected a second bid from WPP, which valued the group at just under £1 billion. The TNS board said that it unanimously rejected the improved offer as it substantially undervalued the company. WPP approached TNS with a revised cash and stock bid worth 241.5p per share. At around £996 million, the offer marked… Continue reading TNS Rejects Second Offer From WPP

ITV’s first quarter revenues rose 3% to £492 million, whilst advertising revenues grew 2%. The broadcaster also forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000. It added that online growth is continuing, with video views up 76% since the start of… Continue reading ITV Reports 3% Revenue Growth

BT has reported fourth quarter revenues of £5.4 billion, up 2% due to an increase in revenues from new wave services. New wave revenues from broadband and corporate IT contracts were up 9% at £2.3 billion and now make up over 40% of all group revenues. BT saw revenue from its traditional business fall by… Continue reading BT Q4 Revenues Increase

New figures from comScore reveal that 14.8 million people in the UK visited a newspaper site in March, viewing a total of 448 million pages of newspaper content over the course of the month.The Sun Online was the most popular online newspaper in the UK, said comScore, attracting 4.3 million visitors in March and accounting… Continue reading 14.8 Million People Visited A Newspaper Site In March

BBC One, ITV1 and Five all saw their weekly viewing shares remain relatively static year on year in April.Other channels saw the largest increase in share for the month, up by around 1.5% year on year.BBC Two and Channel 4 meanwhile, were both down over the same period.All ViewingBBC One remained ahead in all homes,… Continue reading Television Viewing Round-Up – April 2008

The launch of Freesat, the free satellite TV service from the BBC and ITV, saw UK internet traffic to the service’s online homepage increase by 627% between May 3 and May 10, according to online intelligence company Hitwise.UK Internet searches for the term ‘freesat’ increased by 752% over the same period, said Hitwise, making it… Continue reading Freesat Proves Popular With Consumers Online

Richard Eyre has been appointed non-executive director and chairman of mobile advertising firm Rapid Mobile Media.Eyre has more than thirty years experience in the media business, having previously served as chief executive of Capital Radio, chief executive of ITV and CEO and chairman of Pearson Television.He is currently chairman of the Internet Advertising Bureau, GCap… Continue reading Richard Eyre Joins Board Of Mobile Ad Firm

The global market for mobile web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently, according to a new report by Juniper Research. Total global revenues for mobile social networking/user generated content (UGC) will rocket from $1.8 billion in 2008, to $11.2 billion in 2013, accounting for 50% of the market,… Continue reading Mobile Web 2.0 revenues To Reach $22.4bn By 2013