A new report from Efficient Frontier shows that Google accounted for 77% of total search spend in the first quarter of 2008. Return on investment (ROI) on Google improved by 24%, click-through rates (CTRs) improved by 19%, and cost per click (CPC) rates increased by 11% in the period between Q1 2007 and Q1 2008,… Continue reading Google Accounted For 77% Of Search Spend In Q1 2008

Confounding analyst predictions, Google has reported 31% growth in quarterly profits and 20% growth in users clicking through to paid for ads. The company reported profit after tax of $1.3 billion (£655 million) for the first quarter of 2008, with aggregate paid clicks rising by approximately 20% year on year, and 4% period on period.… Continue reading Google Reports 31% Profit Growth

News Group Newspapers, publisher of the Sun and News of the World, saw turnover fall by £20 million last year. According to accounts filed at Companies House, News Group’s turnover for the year was £623.3 million, down 3% from £643.3 million in the previous year. “The principal cause of the reduced turnover was a reduction… Continue reading News Group Newspapers Reports Fall In Turnover

Simon was the latest wannabe to get booted off The Apprentice last night, after cracking under the strain of photographing shoppers at the Bluewater shopping centre.A peak of 7.2 million adults tuned in to see who would be the latest business casualty, a 32.5% share of the audience.The second most watched programme at 9pm, ITV1’s… Continue reading 7.2m See Simon Get Fired

The Daily Mail has launched a beta version of its redesigned website, Mail Online.The relaunched website features content from the main site’s news, sport and showbiz sections and is updated from 9am to 7pm weekdays.The beta version of the new look Mail Online website has been running internally for three weeks but only opened to… Continue reading Daily Mail Launches Beta Version Of Redesigned Website

AOL’s ad network, Platform-A, served ads to 170 million US internet users in March, representing 91% of the total US online population, according to comScore figures for March.Advertising.com, the main component of Platform-A, accounted for the bulk of this reach, with more than 167 million US internet users.Yahoo! Network ranked second with a reach of… Continue reading AOL Is Top US Ad Network In March

Fiver has acquired the rights to online drama, Sofia’s Diary, marking the first time that an online UK-produced show has moved to TV.Sofia’s Diary is a multi-platform series which recently premiered on the social media network, Bebo.Starting from Monday 28th April on Fiver (see Fiver Gets Launch Date), the three minute programmes will be screened… Continue reading Online Show Sofia’s Diary Moves To TV

Five Life is to relaunch on Monday April 28 as Fiver, in an attempt to attract a younger audience.Programming on the rebranded channel will include a new series featuring younger people’s “frank and revealing” views on sex, called Generation Sex.The six-part series will also feature tales of celebrity sexcapades from the likes of Calum Best… Continue reading Fiver Gets Launch Date

Total search-related mobile advertising expenditure will grow from $813 million in 2008 to $5 billion in 2013, according to a new report from ABI Research. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers… Continue reading Mobile Search Adspend To Reach $5bn In 2013

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report from Juniper Research. The report says that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and… Continue reading Annual Mobile Adspend To Pass $1 Billion In 2008