Last night’s Apprentice was bang on form, with Sir Alan threatening to fire five of the candidates after a task disaster in Marrakesh.In the end, he settled for two, but the bearded one was not happy, particularly after a mix-up involving some kosher chicken.A peak of 7.1 million adults tuned in to the BBC One… Continue reading Apprentice Too Slippery For The Soap Awards

Virgin Media has revealed that it added 4,900 new customers in the first quarter of the year, adding that its churn rate, at 1.2%, is the lowest since 2004.The company also said that it added 36,800 net new customers for its cable TV service, bringing the total subscriber base up to 3.51 million.It also reported… Continue reading Virgin Media Added 4,900 New Customers In Q1

TalkSPORT is reported to be preparing the launch of a digital magazine in the summer.The online-only magazine will be delivered to subscribers’ inboxes once a week and is headed by the former publisher of Monkey (see James Mallinson Leaves Monkey), James Mallinson, reports MediaWeek.A dedicated sales team led by TalkSport sales director Adam Bullock is… Continue reading TalkSPORT To Launch Digital Magazine This Summer

GCap Media has signed a six figure deal with Ribena to run the first radio promotion for the brand’s range of Ribena 100% Pure Juices.Launching in mid-May, it will feature a ‘100% truth and nothing but the truth’ competition representing the 100% pure juice content of the product.Running across the Capital 95.8 and One Network… Continue reading GCap Media In Ribena Promotion

Virgin Media has reported that its operating income before depreciation, amortisation and other charges was £324 million, on revenue of just over £1 billion. Cable Arpu was £41.91, down from £42.75 for the same period last year. The company also revealed that it had 4,900 new customers in the first quarter of the year, adding… Continue reading Virgin Media Announces Q1 Results

The second part of Waking The Dead triumphed in the 9pm slot last night, easily beating ITV1’s shocking documentary Too Fat To Toddle.The BBC One crime investigation drama, starring Trevor Eve, had a peak of six million adult viewers, a 28.3% share of the audience.Over on ITV1, Too Fat To Toddle explored the disheartening world… Continue reading Fat Toddlers No Match For Waking The Dead

New research from Thinkbox and the Internet Advertising Bureau (IAB) reveals that using TV and online together in ad campaigns is significantly more effective for advertisers than using either in isolation.Their combined use produces major benefits for advertisers, the research found, including dramatically increased positive brand perception amongst consumers – some 50% higher – as… Continue reading TV And Online Are More Effective Together

Dennis Communications has signed a one year deal with online poker operator PKR to produce a quarterly PKR print magazine for their players.A six-figure sum was negotiated for the deal that will see PKR distributed free of charge to an international selection of PKR customers as a premium benefit of playing at PKR.com, and is… Continue reading Dennis Signs Customer Magazine Deal With Poker Website

ITV has appointed Jon Smale as the new head of its sponsorship & interactive team.Reporting to Gary Knight, brand partnerships director, Smale will head up the sponsorship & interactive sales team.His previous role was planning controller at ITV and he has worked for the broadcaster for 16 years, both in the agency sales trading team… Continue reading ITV Announces New Head Of Sponsorship

The results of a new survey reveal that 86% of editors around the world believe that integrated print and online newsrooms will become the norm, and 83% believe journalists will be expected to be able to produce content for all media within five years.The 2008 edition of the Newsroom Barometer, an annual survey of editors… Continue reading Integrated Print And Online Newsrooms To Become The Norm