New research from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. The research, looking at 15-29 year olds in the US, the Netherlands and Finland, showed… Continue reading Television Is Number One Source For News Among 15-29 Year-Olds

PricewaterhouseCoopers (PwC) have released their annual global advertising revenue forecast, estimating that global revenues will rise by an average of 6.6% a year by 2012, reaching to $2.2 trillion. These figures position the sector as outpacing GDP, which is forecast to increase by 5.7%. Advertising attached to watching videos on the internet and devices such… Continue reading Global Advertising Revenue To Reach $2.2 Trillion by 2012

More than a third of TV homes in the Asia Pacific region will receive digital signals in 2013, up from just 13% at the end of 2007, according to new research from Informa Telecoms & Media. The 12th edition of Informa’s Asia Pacific TV report shows that China overtook Japan as the biggest digital market… Continue reading Digital TV To Grow In Asia Pacific Region

The IAB, Interactive Advertising Bureau, announced that internet advertising revenues reached $5.8 billion in the first quarter of 2008, an increase of 18.2% over the same period in 2007. Although the figures were the second highest in history, there was a slight slide of 1.7% from the previous quarter which recorded the largest ever figures,… Continue reading US Internet Advertising Revenues Up 18.2% YoY in Q1

The number of IPTV subscribers nearly quadrupled in 2007 across the Americas region, according to iSuppli Corp. Subscribers in North and South America increased from 501,000 in 2006 to 1.8 million in 2007, up 257.1%. The majority of subscribers are in the US – leading US IPTV providers Verizon and AT&T collectively reached 1.2 million… Continue reading IPTV Subscribers Grow 257% in Americas Year on Year

LinkedIn, the professional social networking site has secured an extra $53m (£27m), to fund its expansion plans in Europe, which takes the company’s value to $1bn. LinkedIn now has 23 million members worldwide, with the UK making up one million members and more than six million in Europe. It allows professionals to keep in touch… Continue reading LinkedIn Valued At More Than $1 Billion

Talks between UBM and Informa over a £3 billion merger have broken down, while Informa is believed to have received a a rival approach from private equity firm, Providence Equity Partners. Reports in the trade press suggest that Providence Equity is the company behind the approach for the Lloyd’s List publisher, although the Times claims… Continue reading Merger Talks Break Down between UBM And Informa

Lloyd Embley has been appointed as the new editor of the People six months after he took over as acting editor.Embley took over as acting editor of the Sunday tabloid after Mark Thomas left the job last November.Trinity Mirror, owner of the paper, also announced that its deputy editor, Ben Proctor, is leaving the company.Daily… Continue reading People Appoints New Editor

Over 50% of an average marketer’s budget is now spent online, according to a new report from online lead generation company Clash-Media. According to the research, over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house lists. Use of offline marketing methods has largely decreased, with only press and television… Continue reading Over 50% Of Marketers’ Budgets Spent Online

Marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook, according to a new survey by the Chartered Institute of Marketing. The Marketing Trends Survey, completed for the Institute by Ipsos MORI, reveals that more than a third of marketers believe the UK will… Continue reading Marketers Upbeat Despite Economic Slowdown