New research from M:Metrics has found that mobile advertising is an ideal method for reaching young men, as among mobile phone users, 36% of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, said M:Metrics, with 9% responding to an SMS advert they… Continue reading Mobile Advertising Ideal Way To Reach Young Men

Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey. The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age… Continue reading Viewers More Loyal To TV Programmes Than Channels

HDTV is finally on the brink of mass market acceptance, according to a new report from Informa Telecoms & Media. According to the report, Global HDTV Forecasts 3rd Edition, only 4% of global homes will actively watch HD programming by the end of this year. However, this means nearly 44 million active HD households, up… Continue reading HDTV Could Be On Brink Of Mass Market Acceptance

It was the start of a new series of Waking The Dead last night on BBC One, and it was easily the most watched programme in the 9pm slot, with a peak of 6.8 million adults.The crime drama, starring Trevor Eve, had a 28.5% viewing share between 9pm and 10pm.Over on ITV1 at the same… Continue reading Return Of Waking The Dead Finishes Off The Fixer

An opening session of the C Squared Venice Festival of Media featured Mike Murphy, vice president, global sales, Facebook, in conversation with media journalist, Jonah Bloom.Murphy was eloquent and confident as one would expect; ducked a few audience questions on sales revenue (and the proportion contributed via the MSN Sales deal) – as one might… Continue reading Venice Festival Of Media Looks At Facebook

Hitwise, the online competitive intelligence company, has announced the most popular websites from more than 50 industries in the UK during 2007.The Hitwise UK Annual Online Performance Awards acknowledge the most successful websites as categorised in Hitwise’s key industries, defined by the percentage of user visits a UK website received between January and December 2007.Also… Continue reading Hitwise Announces Online Performance Awards

Tony Moretta has been appointed to the role of chief executive of the Digital Radio Development Bureau, taking up the post in June.Moretta has spent the past five years as general manager of broadcast at National Grid Wireless, where he was responsible for the commercial side of the broadcast business.In his role at National Grid… Continue reading DRDB Appoints New Chief Executive

Shares in ITV fell briefly below 60p for the first time earlier today, following the stock’s fall to a closing low last night. This morning, the share price fell as low as 59.7p, down 1.6% on last night’s close of 60.7p, before increasing to 60.1p just after 11.30am. Over the past six months, the FTSE… Continue reading ITV Shares Drop Below 60p

Google’s plans to scrap advertisers’ exclusive right to bid on key words for their own brands have been met with criticism from the IPA.From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland (see Google To Allow Keyword Bidding On All Search Terms). Previously,… Continue reading IPA Slams Google’s Key Word Search Plans

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore.The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany.In the UK, the BBC is the second most popular source of video, indicating the popularity… Continue reading Almost 90% Of UK Web Users Watch Video Online