European mobile search and display revenues will together reach €1.3 billion by 2012, according to a new report from JupiterResearch. The Mobile Advertising in Europe: Achieving Search and Display Revenues in the Long Term report says that beyond SMS marketing, most mobile marketing tactics are still in their infancy and will struggle to meet initial… Continue reading European Mobile Search And Display Revenues To Reach €1.3bn
ARCHIVE ▸ The Media Leader Staff
One million DAB digital radios were bought in the fourth quarter of 2007, with more than 550,000 sold in December alone, a 22% rise on December 2006.According to the Digital Radio Development Bureau (DRDB), best sellers were portable kitchen radios, MP3/DAB personals, DAB hi-fi systems and, with a particularly strong result, DAB clock radios.At one… Continue reading Strong Christmas Sales For Digital Radios
BBC Radio 1 DJ Annie Mac is to host a an afternoon show on the station, covering Sara Cox’s slot during her maternity leave.She will be on air Saturdays and Sundays between 1pm and 4pm, with her first weekend shows on 23 and 24 February.In further news, Nick Grimshaw is joining Radio 1 to front… Continue reading Annie Mac Gets Radio 1 Weekend Show
Overseas users of the websites of the BBC, Guardian, Telegraph, Times, and Daily Mail outnumbered the domestic audience, according to a new study from comScore.The Daily Mail had the highest proportion of international visitors, with 69% of its 7.6 million visitors originating from outside the UK.The BBC attracted 59% of its audience internationally, while the… Continue reading 69% Of Daily Mail Website Users Are Overseas
Government plans for a pre-9pm ban on TV junk food advertising have been shelved, and it will instead spend some of the £300 million anti-obesity strategy budget on a campaign highlighting the problem.The Department of Health lost the battle for a pre-watershed ban after a series of discussions with other departments, according to a report… Continue reading Government Backs Down On Junk Food Ads
BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp
Pearson, publisher of the Financial Times, has revealed that it expects record profits for 2007, with good sales growth and margin improvement in its businesses. In its largest business, education, Pearson said that it continued to perform very well competitively and will report its strongest year ever. Pearson said that the FT Group grew strongly… Continue reading Pearson Expects Record 2007 Profits
ITV1’s Saturday night line-up was not good enough to beat BBC One in the ratings battle at the weekend, however, the commercial broadcaster fared a lot better on Sunday evening, even though it has now dropped its soaps from the weekend schedule.The Saturday tea-time sci-fi show Primeval, on ITV1 at 7pm, managed to pick up… Continue reading ITV Does Well Without Soaps On Sunday
Adrian Stewart has been appointed as programme director of Magic 105.4.Stewart, who joined Magic in 2003, was previously acting station director and prior to that was deputy programme director.Andria Vidler, managing director of Magic 105.4, said: “Adrian has more than proved himself worthy of this promotion by continually taking Magic to dizzier heights and continued… Continue reading Magic Strengthens Programming Team
Aegis has acquired CIMA Group, a multi-country market research group based in Latin America. CIMA was founded in Chile in 1994, and is headquartered in Santiago, Chile. Today it is a leading independent market research business with full service offices in Colombia, Peru, Ecuador, Bolivia and Costa Rica. In a statement, Aegis said that with… Continue reading Aegis Acquires Latin American Market Research Group