Dennis Communications has signed a one year deal with online poker operator PKR to produce a quarterly PKR print magazine for their players.A six-figure sum was negotiated for the deal that will see PKR distributed free of charge to an international selection of PKR customers as a premium benefit of playing at PKR.com, and is… Continue reading Dennis Signs Customer Magazine Deal With Poker Website

ITV has appointed Jon Smale as the new head of its sponsorship & interactive team.Reporting to Gary Knight, brand partnerships director, Smale will head up the sponsorship & interactive sales team.His previous role was planning controller at ITV and he has worked for the broadcaster for 16 years, both in the agency sales trading team… Continue reading ITV Announces New Head Of Sponsorship

The results of a new survey reveal that 86% of editors around the world believe that integrated print and online newsrooms will become the norm, and 83% believe journalists will be expected to be able to produce content for all media within five years.The 2008 edition of the Newsroom Barometer, an annual survey of editors… Continue reading Integrated Print And Online Newsrooms To Become The Norm

Mobile internet extends the audience reach of many leading internet sites by an average of 13% over home PC traffic alone, according to new research from the Nielsen Company. Nielsen’s research shows that for many internet publishers, mobile internet increases the overall size of their audience. Jeff Herrmann, vice president of Mobile Media, Nielsen Mobile,… Continue reading Mobile Internet Extends Website Reach

It was mostly mobile in April, with Juniper Research forecasting that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year. Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, said Juniper… Continue reading INSIGHTanalysis: Media Healthcheck – April 2008

Mike McClean is to be the new presenter of the Xfm breakfast show when Jason Mansford leaves later this month.McClean, who has worked on Channel 4’s The Big Breakfast and Richard and Judy begins on Monday 2 June,Other changes to the Xfm Manchester schedule include new daytime shows from Rick Shaw from 10am to 1pm… Continue reading Xfm Manchester Gets New Breakfast Show Presenter

Market research firm TNS has rejected a £948 million offer for the company made by Sir Martin Sorrell’s WPP.WPP approached TNS at the weekend with a cash and shares offer valuing the company’s shares at 230p.The bid followed the announcement that TNS was in discussions with GfK about a nil-premium merger.TNS rejected WPP’s offer on… Continue reading TNS Rejects £948m WPP Bid

The joint free satellite service from ITV and the BBC, Freesat, launches today, with up to 200 channels on air by the end of the year.Freesat said that the new service will reach almost all of the UK (98% of households).From today, Freesat airs over 80 free digital television, radio and interactive channels and will… Continue reading Freesat Launches Today

Apple iTunes is offering downloads of new movies on the same day as the DVDs are released, following deals with US film studios.Studios involved include 20th Century Fox, Walt Disney Studios, Warner Bros, Paramount Pictures and Universal Studios Home Entertainment.Independent studios such as Lionsgate and First Look Studios are also taking part, with the first… Continue reading Apple Offers Movie Downloads On Same Day As DVD Release

A possible takeover of Yahoo! has collapsed after Microsoft refused to match the $37 per share price Yahoo!’s founders were asking for.The weekend saw Microsoft increase its original bid of $31 made earlier this year (see Microsoft Offers To Buy Yahoo! For $44.6bn) to $33 per share.However, Microsoft executives met with Yahoo! founders Jerry Yang… Continue reading Microsoft Drops Yahoo! Bid