MediaTel Group is holding a new event on June 10 giving the industry a unique chance to see a number of new media technologies and debate the business models and opportunities they offer.The Media Playground Exhibition will showcase new media opportunities in IPTV, mobile, ad-serving, behavioural targeting, digital screens, social networks and their associated advertising… Continue reading MediaTel Group Hosting New ‘Media Playground’ Event

GCap Media executive Duncan Campbell is to join Bauer Radio as its new regional programme director.Campbell will assume direct responsibility for Bauer’s Edinburgh stations, Forth One and Forth 2.He will replace Luke McCullough who has moved to a role at the Bauer station Northsound in Aberdeen.Travis Baxter, the managing director at Big City, said: “This… Continue reading Bauer Gets New Regional Programme Director

Showbiz, arts and media journalist Anthony Barnes has been appointed as online editor across the Q brand in advance of the relaunch of Q Radio.Barnes, a former Arts and Media Correspondent the Independent on Sunday and Press Association, will lead an overhaul of the www.qthemusic.com website. One of his first tasks will be to embed… Continue reading Q Radio Appoints Online Editor Ahead Of Relaunch

One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Research’ was the move from traditional methods of working to collecting data direct from consumers. Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Research’ Seminar Looks At Changes Facing The Industry

Cross-media measurement could be the way forward for the media research industry, according to some of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’. Speaking at an afternoon session on innovation, Andre McGarrigle, director of research & customer insight at Guardian News and Media, said that “web analytics is turning… Continue reading Cross-Media Measurement Could Be Way Forward

The UK media research industry is well thought of globally but still has a lot to learn from other countries. This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London. Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said:… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets

Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly. He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and… Continue reading Seminar Looks At Leveraging Research

Channel 4’s documentary The World’s Smallest Man And Me performed well for the channel, getting higher viewing figures than News At Ten.The show, featuring Mark Dolan travelling to Nepal and Mongolia to check out rival claims to the title, was watched by 2.9 million adults.ITV1’s News At Ten, shown during the first thirty minutes of… Continue reading Smallest Man Does Big Against News At Ten

Waking The Dead continued to be a big success for BBC One in the 9pm slot last night, easily grabbing more viewers than ITV1 show The Duchess In Hull.The crime drama had an average of 6.2 million adults tuned in for its hour long running time.The Duchess In Hull, over on ITV1, had a peak… Continue reading Waking The Dead Continues To Pull In Viewers

Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service