Mobile Social Networking is already an established service in some regions, but in 2008 and beyond new features are attracting larger numbers of users and permitting new business opportunities, according to new research from Informa Telecoms & Media. The Mobile Social Networking: Communities and Content on the Move report concludes that the number of mobile… Continue reading Mobile Social Networking Revenues Could Reach US$52 billion by 2012

Social networking is here to stay, but the dramatic growth the sites have experienced over the past few years will settle, and marketers and advertisers will have to discover the best ways to capitalise on the format, according to panellists at yesterday’s MediaTel Group ‘Future of Online’ seminar. “I think the socialisation of media absolutely… Continue reading Social Networking Growth To Settle

Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’. “Because of the wonders of the internet it means that the BBC, ITV and… Continue reading Kangaroo Could Be A Huge Success

Agencies are not demanding an online currency, and cost could prove a significant barrier to the development of one, according to Richard Firminger, the outgoing regional sales director, northern Europe, at Yahoo!, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Online’ seminar. “The agencies should speak up [if they do want… Continue reading No Huge Demand From Agencies For An Online Currency

Woman magazine has unveiled another revamp, including a price rise, just 18 months following a previous relaunch.Over £1 million has been invested in the weekly, which shed around 11.5% of its total or almost 47,400 copies to take its final figure to just shy of 370,000 for the first six months of 2007.The magazine will… Continue reading Woman Unveils Second Revamp In 18 Months

The UK’s five biggest mobile operators have joined together to develop an industry-wide mobile advertising measurement system.Vodafone, O2, T-Mobile, Orange and 3 have formed a working group with the aim of defining a common mobile measurement system, similar to those already in existence for press and TV.The working group will examine each firm’s operating business,… Continue reading Mobile Networks To Develop Ad Measurement System

Yahoo! has announced the launch of oneConnect, a new mobile communications service providing easier access to social network contacts, messaging and email.Yahoo! said that oneConnect will be the first mobile product with an open architecture that aggregates communications tools – email, instant messaging, text messaging, and social networks.Consumers will be able to access a wide… Continue reading Yahoo! Unveils New Mobile Communications Service

POSTAR has announced a significant increase in its investment in audience research for out of home.For the first time, POSTAR will measure all OOH media and use GPS technology to accurately record consumers’ travel patterns and exposure to out of home.The new POSTAR research will provide a unified currency for audience measurement across all the… Continue reading POSTAR Announces Significant New Investment Plans

Channel 4 has reportedly delayed the launch of the first services on the second national digital DAB multiplex until the autumn.In its original licence application Channel 4 said that most of the stations would be launched by the summer (see 4 Digital Group Reveals Digital Multiplex Bid).When awarding the licence for the second multiplex last… Continue reading 4Radio Set For Autumn Launch

Orange and T-Mobile UK intend to jointly pilot a new mobile TV and multimedia broadcast service in London that will see customers receive up to 24 high-resolution television channels along with 10 digital radio stations.The pilot is scheduled for the second half of 2008 and will be targeted at people living or working in West… Continue reading T-Mobile And Orange Announce Mobile TV Trial