The late Anthony Minghella’s adaptation of the novel The No. 1 Ladies Detective Agency managed to attract over 6.2 million adults to BBC One on Sunday night.The programme gave the channel a 28.1% audience share between 9pm and 10.30pm, easily beating the first part of ITV1’s new drama, He Kills Coppers.Set in London in 1966,… Continue reading Minghella’s Swan Song Attracts Over 6.2 Million

Google’s introduction of a search within search feature, which lets users stay on Google to find pages on sites such as Wikipedia, has reportedly upset some publishers.According to the New York Times, some publishers are not happy about this new functionality as they want people to search on their own pages and be exposed to… Continue reading New Google Search Feature Could Affect Publishers

A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012. Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for… Continue reading Portable Media Players Will Expand Opportunities For Mobile Marketers

comScore has released a new study highlighting the changing dynamics of worldwide internet usage. According to the Digital World: State of the Internet report, in January 2008 the Asia Pacific region had more than 300 million internet users at least 15 years of age accessing the internet from work and home computers. This represents an… Continue reading New Study Highlights Changing Internet Usage

The BBC has won back the rights to show Formula 1 from next year, in a five year deal that sees it take over from ITV.ITV, which has hosted Formula 1 for the past 12 years, had a deal to air the sport until 2010, but has decided to pull out at the end of… Continue reading BBC Wins Formula 1 Broadcast Rights

Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities,… Continue reading Dennis Claims Success For New Digital Magazine

Five Life is to be renamed Fiver as part of a project that will see all of Five’s channels undergo a branding refresh.From the end of April the channel will have a completely new on and off air look and contain a mix of established programming and new shows.This is the first wave in the… Continue reading Five Life To Rebrand As Fiver

ITV entertainment controller, Duncan Gray, is to leave the commercial broadcaster after two years.Gray helped oversee some of ITV’s recent hits including The X Factor, Britain’s Got Talent and Dancing on Ice.It is expected that John Kay Cooper, deputy chairman and creative director of independent production company Talent TV, will take over Gray’s role in… Continue reading Entertainment Controller Leaves ITV

UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency