Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012. Internet advertising should hold its… Continue reading Online Adspend To Rise 27% In 2008

Advertising expenditure in Europe is expected to grow by 3.9% in 2008, despite real economic growth slowing to just 1.8%, according to a new forecast published by the World Advertising Research Center in association with the Advertising Association. UK adspend is expected to rise by 3.5% this year, while adspend in the US is set… Continue reading European Adspend Forecast To Grow 4% In 2008

A new forecast from Magna Global predicts that US DVR subscriber households will number 42.7 million (36.3% of TV households) by 2012. This is up from Magna Global’s original estimate of 24.6 million (22.1% of TV households) as of the end of the fourth quarter of 2007. By 2012, Magna expects that video-on-demand will reach… Continue reading US DVR Subscriber Households To Reach 42.7m

Ofcom’s latest digital television update, for the fourth quarter of 2007, reveals that there were 524,500 net UK household conversions to digital television (DTT), following 361,700 additions in the previous quarter.Freeview experienced its strongest quarter so far, with four million units sold, while the digital cable and satellite platforms together added over 280,000 digital households,… Continue reading 524,000 UK Households Went Digital In Q4 2007

The start of the new series of The Apprentice attracted around six million adults to BBC One last night, giving the channel a 26% viewing share between 9pm and 10pm.The programme, which divided the final 16 hopefuls into teams of girls versus boys to sell a van load of fresh fish, was the most watched… Continue reading The Apprentice Bags Six Million

The BBC has signed a new five-year contract giving it the rights to broadcast the Wimbledon tennis championship for a further five years from 2010 to 2014.The new contract will let viewers catch all the key matches via BBC iPlayer, for up to seven days after broadcast, and have the opportunity to watch Wimbledon on… Continue reading BBC Renews Wimbledon Rights

Ofcom’s latest digital television update, for the fourth quarter of 2007, reveals that there were 524,500 net UK household conversions to digital television (DTT), following 361,700 additions in the previous quarter.Freeview experienced its strongest quarter so far, with four million units sold, while the digital cable and satellite platforms together added over 280,000 digital households,… Continue reading 524,000 UK Households Went Digital In Q4 2007

A quarter of Freeview households in Wales and Northern Ireland – and a fifth in the Meridian and Anglia regions of England – will not have full access to the digital terrestrial TV channels after analogue switchoff, according to media regulator Ofcom.The coverage of Freeview’s three commercial multiplexes – home to Five’s network of channels… Continue reading Ofcom Reveals Switchover Problems

The Takeover Panel has given Global Radio another five days to indicate if it will go ahead with a £371 million bid for rival company GCap Media.The regulator has now given Global until 5pm on Monday, March 31, to decide whether it will proceed with a takeover or walk away from a deal for the… Continue reading Deadline Extended For Global Radio GCap Bid

Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network