Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities,… Continue reading Dennis Claims Success For New Digital Magazine

Five Life is to be renamed Fiver as part of a project that will see all of Five’s channels undergo a branding refresh.From the end of April the channel will have a completely new on and off air look and contain a mix of established programming and new shows.This is the first wave in the… Continue reading Five Life To Rebrand As Fiver

ITV entertainment controller, Duncan Gray, is to leave the commercial broadcaster after two years.Gray helped oversee some of ITV’s recent hits including The X Factor, Britain’s Got Talent and Dancing on Ice.It is expected that John Kay Cooper, deputy chairman and creative director of independent production company Talent TV, will take over Gray’s role in… Continue reading Entertainment Controller Leaves ITV

comScore has released a new study highlighting the changing dynamics of worldwide internet usage. According to the Digital World: State of the Internet report, in January 2008 the Asia Pacific region had more than 300 million internet users at least 15 years of age accessing the internet from work and home computers. This represents an… Continue reading New Study Highlights Changing Internet Usage

Annual revenues generated by mobile search services are expected to reach $4.8 billion by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over… Continue reading Mobile Search Revenues To Reach $4.8bn By 2013

There are now a record 92 satellite-based pay-TV platforms operating around the world, reaching 95 million households, according to new research from Euroconsult. According to the just released Euroconsult report Satellite TV Platforms, World Survey & Prospects to 2017, in contrast to the competitive threat anticipated from telecoms and media convergence, satellite TV is proving… Continue reading 95m Satellite TV Households Worldwide

UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency

Free weekly magazine Sport is to undergo several changes, as the woman credited with launching the title leaves the publisher, according to a report.Nadia Nardonnet stepped down as managing director of Sport last week after nearly three years with the French-owned title.According to a report in Media Week, the day-to-day running of the magazine will… Continue reading Changes Ahead For Sport

Communications regulator Ofcom has proposed changes to television advertising rules, which could see greater flexibility for timings and the amount of advertising broadcasters could show.Ofcom said it would look at removing the rule requiring a 20-minute interval between ad breaks within programmes. It believes that allowing flexibility for the timing of breaks is likely to… Continue reading Ofcom Could Introduce Major Changes To TV Advertising