Last night’s instalment of The Apprentice picked up a peak of 6.5 million adults in its 9pm slot, a 28.2% share of the audience.The BBC1 show, which saw Sir Alan fire Shazia Wahab after the girls’ team made a mess of their laundry task, managed an average of six million adult viewers for its hour… Continue reading 6.5m Tune In To The Apprentice

MediaTel Group is gearing up for a busy period of events, with two one-day seminars in the pipeline over the coming months.In May, the company will host the ‘Future of Media Research’, which has grown from the usual morning event to a one-day affair, broken into two sessions.The morning will consist of a presentation looking… Continue reading MediaTel Group To Host Two One-Day Events

New research from Ofcom has found that almost half of 8-17 year olds are social network users.The regulator’s survey of 5,000 adults and 3,000 children found that 49% of those aged between eight and 17 have a profile.British children were found to be heavy users of sites such as Bebo, Club Penguin and Habbo as… Continue reading Almost Half Of 8-17 Year Olds Use Social Networks

The advertising industry must bring online ads fully under the remit of its voluntary code or face the threat of legislation.This is the warning to the industry by the Government, as ministers stepped up the pressure on the industry to act as they expressed concern about the number of online ads aimed at children.“It cannot… Continue reading Ad Industry Must Bring Online Ads Under Remit Of Voluntary Code

Ofcom has revealed it is to facilitate a major technology upgrade of Digital Terrestrial Television (DTT), in order to enable UK viewers to have greater access to more channels and HD programming.The changes mean that viewers using new receiving equipment should be able to get up to four new high definition channels as digital switchover… Continue reading Ofcom DTT Technology Upgrade To Give Viewers Greater Channel Choice

Five is understood to be on the verge of scrapping its red-button interactive TV service.Five, owned by RTL Group, has decided to pull the service after realising that the technology is too expensive, according to a report in Media Week.The removal of the service will mean that viewers will be unable to interact with certain… Continue reading Five To Scrap Red Button Service

Manchester United’s win over Roma in last night’s UEFA Champion’s League quarter final brought over 5.9 million adults on average to ITV1 between 7.30pm and 10pm.The victory gave the channel a 27.2% average viewing share over the period. However, the game’s preamble couldn’t compete with Albert Square and the return of Ricky and Bianca to… Continue reading Manchester United Triumph Proves A Winner For ITV1

Blinkx, the video search engine, has launched a free online movie channel.The BBTV initiative includes a partnership between Blinkx and UK indie film distributor Dogwoof, which will offer consumers a library of independent and world cinema films to choose from, as well as TV programmes provided by Blinkx’s existing partners.BBTV goes live today and uses… Continue reading Blinkx Launches Free Online Movie Channel

Interactive television is the best way to generate direct purchase, ahead of field marketing and email marketing, according to a recent survey conducted by the Direct Marketing Association.Meanwhile, TV and radio ads are the most effective means of generating retail traffic, closely followed by consumer magazines, the DMA found. Telephone calls, followed by interactive TV… Continue reading Study Finds Interactive TV Drives Consumer Purchase

The European Commission has opened an investigation into a planned government grant worth £14 million, intended to help Channel 4 complete the switch to digital TV.A report on MediaGuardian.co.uk says that Channel 4’s subsidy will be investigated by the commission to see whether it breaches European Union rules on state aid and would distort competition.In… Continue reading EC Investigates Channel 4 Switchover Grant