More than half of online social networkers between the ages of 13 and 49 never trust marketing material they receive and almost half say that internet advertising is driving them “insane”, according to a poll conducted by Facebook on behalf of Kyp Systems.Pop-ups are a particular source of irritation and 90% of the 800 people… Continue reading Social Networkers Don’t Trust Internet Advertising

GCap Media has acquired a majority stake in the local social networking website welovelocal.com for £450,000. welovelocal.com helps people find businesses in their area by reading reviews and sharing their recommendations. GCap will combine welovelocal.com’s highly engaged online audience with its own network of local radio brands to enhance the broadband strategy announced by chief… Continue reading GCap Buys Majority Stake In Local Social Networking Site

Ashes To Ashes was the big winner in the 9pm slot last night, with a peak audience of 5.9 million adults (a 27.2% share of the audience).The hour long show had an average of 5.6 million adult viewers, or a 25.8% share of the audience.Thursday night is comedy night on BBC Two, although it seems… Continue reading 5.9m Tune In To Ashes To Ashes

Ofcom is to auction a large portion of radio spectrum for services such as mobile TV.The provisional deadline for applications is 10 April, with the auction likely to start at the end of April.Ofcom said the 1452-1492 MHz band, the so-called “L-Band”, could potentially be used for mobile multimedia services such as mobile TV, satellite… Continue reading Ofcom To Auction Radio Spectrum To Make Way For Mobile TV

IPC Ignite, the men’s lifestyle and music division of IPC Media, has announced the appointment of James Thrower as associate publisher of monthly titles Uncut and Loaded.Thrower joined IPC’s leading magazine distribution company Marketforce in 1998 as circulation executive working on the IPC Southbank portfolio.He then worked as deputy circulation manager of IPC Connect before… Continue reading IPC Appoints Associate Publisher

An estimated 13.2 million households received an IPTV service in 2007, with nearly 8.4 million IP-enabled set-top boxes shipping worldwide, according to a new study from IMS Research. The IPTV: A Global Market Analysis – 2008 Edition report also forecast that IPTV households will grow 52.2% annually though 2012. This new study examines the worldwide… Continue reading 13.2m Households Received IPTV In 2007

The number of computers in the US using mobile broadband technology to access the internet grew by 154% year on year in Q4 2007, according to a new study from comScore. Mobile broadband employs cellular networks, where users pay subscriptions for access and the connection is made with a PC card, built-in adapter, or connections… Continue reading Increase In Number of US Computers Going Online Via Mobile Broadband

A new report from Leichtman Research Group (LRG) has found that the 19 largest cable and telephone providers in the US – representing about 94% of the market – acquired over 8.5 million net additional high-speed internet subscribers in 2007. Annual net broadband additions were down compared to the record 10.4 million in 2006, and… Continue reading Over 8.5 Million In The US Added Broadband from Top Companies in 2007

Trinity Mirror is to roll out its hyper local community websites nationwide, beginning with two Coventry sites in April.The Coventry websites, which launch in the Coventry Telegraph‘s circulation area in April, will feature user-generated content including readers’ blogs and photos, and follow a successful pilot in Teesside.Trinity Mirror launched 22 postcode-specific hyper local websites in… Continue reading Trinity Mirror Expands Hyper Local Offering

JCDecaux has reported worldwide revenues of more than €2 billion (£1.5 billion) for 2007, up 2.8% from 2006. The billboard giant’s organic revenues growth, excluding acquisitions and the impact of foreign exchange, was 8.8%. In a trading statement, JCDecaux said that its UK billboard business posted double digit growth in profit margin last year. However,… Continue reading JCDecaux Reports Worldwide Revenues Of €2bn