comScore has released a new study highlighting the changing dynamics of worldwide internet usage. According to the Digital World: State of the Internet report, in January 2008 the Asia Pacific region had more than 300 million internet users at least 15 years of age accessing the internet from work and home computers. This represents an… Continue reading New Study Highlights Changing Internet Usage
ARCHIVE ▸ The Media Leader Staff
The BBC has won back the rights to show Formula 1 from next year, in a five year deal that sees it take over from ITV.ITV, which has hosted Formula 1 for the past 12 years, had a deal to air the sport until 2010, but has decided to pull out at the end of… Continue reading BBC Wins Formula 1 Broadcast Rights
Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities,… Continue reading Dennis Claims Success For New Digital Magazine
Five Life is to be renamed Fiver as part of a project that will see all of Five’s channels undergo a branding refresh.From the end of April the channel will have a completely new on and off air look and contain a mix of established programming and new shows.This is the first wave in the… Continue reading Five Life To Rebrand As Fiver
ITV entertainment controller, Duncan Gray, is to leave the commercial broadcaster after two years.Gray helped oversee some of ITV’s recent hits including The X Factor, Britain’s Got Talent and Dancing on Ice.It is expected that John Kay Cooper, deputy chairman and creative director of independent production company Talent TV, will take over Gray’s role in… Continue reading Entertainment Controller Leaves ITV
UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models
JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency
Free weekly magazine Sport is to undergo several changes, as the woman credited with launching the title leaves the publisher, according to a report.Nadia Nardonnet stepped down as managing director of Sport last week after nearly three years with the French-owned title.According to a report in Media Week, the day-to-day running of the magazine will… Continue reading Changes Ahead For Sport
Communications regulator Ofcom has proposed changes to television advertising rules, which could see greater flexibility for timings and the amount of advertising broadcasters could show.Ofcom said it would look at removing the rule requiring a 20-minute interval between ad breaks within programmes. It believes that allowing flexibility for the timing of breaks is likely to… Continue reading Ofcom Could Introduce Major Changes To TV Advertising
ITV1 has unveiled its spring/summer line-up, with a documentary on the Duke of Edinburgh one of the highlights on offer.Other new factual programmes include Black Market Britain and NHS Life and Death.Martin Clunes will explore the history of dogs in Martin Clunes: A Man and his Dogs, while Griff Rhys Jones will spend a day… Continue reading ITV Unveils Spring/Summer Line-Up
