Bauer Radio is planning to launch a male-oriented digital radio station based around its men’s magazine brands.Reports have suggested that the company has identified a gap in the commercial radio market for male listening and is in the very early stages of exploring that opportunity.A source told Brand Republic that the station would probably source… Continue reading Bauer Could Launch Male Focused Radio Station

US advertising spending for the full year 2007 rose 0.6% compared to full year 2006, according to a new report from the Nielsen Company. The internet continued to demonstrate the strongest performance of any media category, with year on year growth of 18.9%. According to preliminary figures from Nielsen Monitor-Plus, advertising spending was mixed across… Continue reading US Adspend Grew 0.6% In 2007

ZenithOptimedia has downgraded its UK TV adspend forecast for this year, after a disappointing first quarter and continued uncertainty in the global economy. Zenith’s Q1 adspend forecast predicts zero growth in TV adspend across 2008, down from a forecast of 2.2% growth in December. Zenith is also downgrading its forecast for outdoor ad spend in… Continue reading Zenith Downgrades UK TV Adspend Forecast

ZenithOptimedia has downgraded its combined growth forecasts for North America and Western Europe this year, from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, it has increased its 2008 forecasts for the rest of the world from 10.9% to 11.1%. The combined result is a slight downgrade of global growth… Continue reading Zenith Downgrades Ad Forecast

Advertising expenditure in the UK is expected to rise by 3.2% this year, at current prices, with outdoor & transport and the internet leading the growth. These figures are published today in the Advertising Association’s (AA) Advertising Forecast, researched and compiled by the World Advertising Research Center (WARC). The media covered in the report include… Continue reading UK Adspend To Rise 3.2%

GCap Media said in a trading update released today that its total revenues are forecast to increase by around 4% for the year ending 31 March 2008, with a forecast increase of 4% year on year for the quarter ending 31 March 2008. Within this, like for like radio advertising revenues are forecast to be… Continue reading GCap And Global Radio Talks Continue

Unofficial figures released by comScore last week show that the growth in the number of US web users clicking on Google ads is showing signs of slowing.Google’s paid clickthroughs were up just 3% year on year, and down 3% compared to January 2008.According to the comScore data, the February figures mark the second month in… Continue reading Google Clickthrough Growth Slowing

GCap Media said today that it remains in talks about a possible takeover by Global Radio.Charles Allen’s Global Radio has until 5pm today to decide whether to proceed with its proposed £371 million takeover (see Deadline Extended For Global Radio GCap Bid).GCap released a trading update this morning which said: “The company remains in discussions… Continue reading GCap And Global Radio Talks Continue

More than 20% of British 16-24-year-olds use the internet whilst watching television, whilst almost 70% of UK adults go online at some point whilst watching TV, according to a survey commissioned by Blinkx, the video search service.The report suggests that of those using the web while watching television, as many as 30% searched for products… Continue reading Over 20% Of UK Kids Online Whilst Watching TV

UK commercial radio revenues increased year on year by over 7% in the last quarter of 2007 to almost £151 million, according to research by Enders Analysis.The increase was driven by an 11.4% increase in national revenues, a 3.2% increase in local revenues, and a 1.1% increase in branded content (also known as sponsorship and… Continue reading Q4 2007 Commercial Radio Revenue Up 7% YoY