Last night’s MRG evening meeting featured two presentations on international audiences: the first looked at changing news consumption in the digital age, the second examined how European consumers navigate complex decision making processes.The first presentation featured a study carried out by Essential Research for the BBC, and was presented by Jeremy Nye, head of audience… Continue reading MRG Evening Meeting: International Audiences

More than 120 MPs have backed a plan to introduce a UK-wide local channel on the Freeview digital platform.The proposed local television network, Channel 6, put forward by a coalition of local TV operators and campaigners called United for Local Television, could carry local news, programming and advertising. It would also run ‘networked’ public service… Continue reading MPs Back Local Freeview Channel

Ben Gale, the current BBC commissioner for features and factual entertainment, is said to be moving to Five as the channel’s new director of programmes.The position became available after incumbent director of programmes Jay Hunt agreed to become the new controller of BBC One just months after joining Five (see Jay Hunt Appointed BBC One… Continue reading BBC’s Gale Poised To Join Five

GCap Media has acquired a majority stake in local social networking website welovelocal.com for £450,000.The deal will also see GCap pay for the existing cash in the company and will make further staged payments of £150,000 in total to the vendors as deliverables are met over the coming weeks.The welovelocal.com site helps people find the… Continue reading GCap Acquires Majority Stake In Local Social Networking Site

More than half of online social networkers between the ages of 13 and 49 never trust marketing material they receive and almost half say that internet advertising is driving them “insane”, according to a poll conducted by Facebook on behalf of Kyp Systems.Pop-ups are a particular source of irritation and 90% of the 800 people… Continue reading Social Networkers Don’t Trust Internet Advertising

A new forecast from Carat predicts that 2009 will see advertising growth of 4.9% worldwide, with the fastest-growing regions set to be Asia Pacific and Latin America. 2008’s global advertising forecasts have been revised marginally downwards to 6.0% from 6.2% forecast in September last year. Segment-wise, the strongest growth remains in digital, at 23.3% for… Continue reading Global Adspend Forecast To Grow 4.9% in 2009

GCap Media has acquired a majority stake in the local social networking website welovelocal.com for £450,000. welovelocal.com helps people find businesses in their area by reading reviews and sharing their recommendations. GCap will combine welovelocal.com’s highly engaged online audience with its own network of local radio brands to enhance the broadband strategy announced by chief… Continue reading GCap Buys Majority Stake In Local Social Networking Site

Ashes To Ashes was the big winner in the 9pm slot last night, with a peak audience of 5.9 million adults (a 27.2% share of the audience).The hour long show had an average of 5.6 million adult viewers, or a 25.8% share of the audience.Thursday night is comedy night on BBC Two, although it seems… Continue reading 5.9m Tune In To Ashes To Ashes

Ofcom is to auction a large portion of radio spectrum for services such as mobile TV.The provisional deadline for applications is 10 April, with the auction likely to start at the end of April.Ofcom said the 1452-1492 MHz band, the so-called “L-Band”, could potentially be used for mobile multimedia services such as mobile TV, satellite… Continue reading Ofcom To Auction Radio Spectrum To Make Way For Mobile TV

IPC Ignite, the men’s lifestyle and music division of IPC Media, has announced the appointment of James Thrower as associate publisher of monthly titles Uncut and Loaded.Thrower joined IPC’s leading magazine distribution company Marketforce in 1998 as circulation executive working on the IPC Southbank portfolio.He then worked as deputy circulation manager of IPC Connect before… Continue reading IPC Appoints Associate Publisher