A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008

T-Mobile has signed a strategic partnership with Yahoo! to provide banner ads on its web’n’walk service.The online giant will be the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile’s TV and games channels.T-Mobile will use data about the sites that each user visits to… Continue reading T-Mobile And Yahoo! Sign Strategic Partnership

Independent News & Media has taken full control of Clear Channel Independent – Africa’s largest outdoor advertising company – in a deal worth €86.6 million (£64.7 million). Independent News & Media has owned Clear Channel Independent as a joint venture with Clear Channel Outdoor since 2001. Sir Anthony O’Reilly, INM group chief executive said: “Our… Continue reading Independent News & Media Takes Over South African Ad Company

Capital 95.8 has launched a new homepage which makes it easier for users to find written, audio and video content as well as adding some additional functionality.The refresh is phase one of a long-term strategy to redevelop Capital’s online offering. Future changes are intended to further increase levels of user interaction, and connect Londoners to… Continue reading Capital 95.8 Launches New Homepage

Gold Radio has signed Capital 95.8’s James Cannon to present its Breakfast Show as part of a new weekday line-up starting on January 21.Cannon will present the new Gold Network Breakfast Show with Erika North from 6am to 10am Monday to Friday.Cannon said: “I’m really excited about joining Gold. The station has really changed over… Continue reading Gold Radio Gets New Breakfast Show Presenter

David Evans, formerly a director of Arbitron-owned Continental Research, has joined MediaTel Group as the business director of MediaTel.co.uk, the company’s media data and intelligence service, which is used across 150 leading media companies.Evans will be working with the product and commercial teams to extend MediaTel.co.uk’s services and client base. His remit will also take… Continue reading Ex-Continental Research Director Joins MediaTel Group

A new report from Point Topic reveals that by the end of the third quarter of 2007 there were 328.8 million broadband subscribers worldwide. This equates to an increase of 4.72% in the quarter, down from the 5.16% increase reported in Q207. Point Topic said that North America was the only region to buck the… Continue reading 328.8m Broadband Subscribers Worldwide

The overall European Broadband market added five million new subscriptions in the third quarter of 2007, representing a sequential growth rate of 6%, according to a new report from Strategy Analytics. This growth rate has been essentially maintained in each of the last four quarters, implying 29% year-over-year growth, said Strategy Analytics. France Telecom continues… Continue reading European Broadband Market Adds 5m New Subscriptions

A new report from market research firm Dittberner shows that Western Europe led the global IPTV market in the third quarter of last year. The 3Q07 Global Broadband Subscriber Survey found that the number of global subscribers to IPTV services increased by 12% to reach 7.6mn in the third quarter of last year. According to… Continue reading Global IPTV Market Shows Growth

One in ten mobile users in the Western European markets is highly interested in mobile marketing and another three in ten indicate moderate interest, according to new research from the Mobile Marketing Association (MMA). The study surveyed 1,535 participants in the UK, Germany, Italy, France and Spain and provides insights into the region’s consumer mobile… Continue reading Western European Consumers Ready For Mobile Marketing Growth