The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

Total US measured advertising spending is projected to increase 4.2% in 2008, according to a new full-year forecast from TNS Media Intelligence. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half. Jon Swallen, SVP Research of TNS Media Intelligence, said:… Continue reading 4.2% Increase In US Adspend Forecast For 2008

The return of crime drama Trial and Retribution to ITV1 lured almost 6.3 million adults to the channel last night, equating to a 28.4% viewing share between 9pm and 10pm.Over on BBC One, the latest in the channel’s Fairytales series – which reinvent a common fable with a modern adult twist – gained an audience… Continue reading Trial And Retribution’s Return Wins 9pm Timeslot For ITV1

Rival afternoon freesheets the London Lite and thelondonpaper are today installing 70 new recycling bins in central London following an agreement between News International, Associated Newspapers and Westminster City Council.News International and Associated Newspapers have each installed 35 bins in the West End and Victoria at a cost of £500 each.The London Lite and thelondonpaper… Continue reading Freesheets Get Recycling Bins

MediaTel Group is set to host the first in its seminar series for 2008, on the ‘The Future of Online’, which will look at the major issues facing the sector.Panellists confirmed so far include Michael Steckler, MD of AOL UK, and Ray Snoddy, media journalist, who will be joining chair Torin Douglas of the BBC… Continue reading Tickets Selling Fast For ‘Future Of Online’ Seminar

GCap Media operations director Steve Orchard is to leave the company. He will continue as an executive of GCap Media until April 30 but will step down from the board with immediate effect.Richard Eyre, GCap chairman, said: “Steve is highly respected in the industry for developing and inspiring some of its finest talent.“His creativity has… Continue reading Group Operations Director To Leave GCap Media

A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008

T-Mobile has signed a strategic partnership with Yahoo! to provide banner ads on its web’n’walk service.The online giant will be the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile’s TV and games channels.T-Mobile will use data about the sites that each user visits to… Continue reading T-Mobile And Yahoo! Sign Strategic Partnership

Independent News & Media has taken full control of Clear Channel Independent – Africa’s largest outdoor advertising company – in a deal worth €86.6 million (£64.7 million). Independent News & Media has owned Clear Channel Independent as a joint venture with Clear Channel Outdoor since 2001. Sir Anthony O’Reilly, INM group chief executive said: “Our… Continue reading Independent News & Media Takes Over South African Ad Company

Capital 95.8 has launched a new homepage which makes it easier for users to find written, audio and video content as well as adding some additional functionality.The refresh is phase one of a long-term strategy to redevelop Capital’s online offering. Future changes are intended to further increase levels of user interaction, and connect Londoners to… Continue reading Capital 95.8 Launches New Homepage