Aegis has announced the acquisition of Implicom, a sales promotion and direct marketing specialist in France. Implicom was founded in 1992, and serves a strong base of blue-chip clients. In a statement, Aegis said that it will be highly complementary to its existing online and offline business in France. Robert Lerwill, CEO of Aegis, said:… Continue reading Aegis Acquires Direct Marketing Specialist

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007. The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near… Continue reading Social Networking Site Memberships To Reach 230 Million

A new forecast from eMarketer projects that worldwide mobile brand advertising will rise to $3.5 billion in 2011, up from $123 million in 2006. Mobile text messaging is more or less a mass-market service worldwide, says the online market research firm. Mobile music is climbing the rungs of the mass-market ladder, it add, and most… Continue reading Mobile Brand Ad Market Set To Grow

Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report. In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million… Continue reading Internet TV Growing Strongly

Yahoo! has reported Q3 pre-tax profits of $151 million (£74.2 million), a decline of 5% year on year, although it said that there are signs of its online advertising business gaining momentum. The company’s revenue from display advertising grew at nearly 20% in the first three months after almost five quarters of decelerating growth. Marketing… Continue reading Yahoo! Reports $151m Pre-Tax Profit

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV

The number of US paying users of online video sites has grown significantly between 2006 and 2007, according to new research from Parks Associates. Broadband Video: A Market Update finds that the number of broadband households in the US paying for online video content now stands at nearly 12 million, up from a little more… Continue reading Number Of US Paying Users Of Online Video Sites Increases

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report. However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

Up to 20% of households in Whitehaven have not yet bought a digital set-top box, despite digital switchover starting there this Wednesday.A report in yesterday’s Observer quotes figures from Digital UK – the body leading digital switchover in the UK – saying that around 5,000 households in Whitehaven are not yet ready for the analogue… Continue reading 20% Of Households In Whitehaven Not Ready For Switchover