The latest National Client Email Marketing Survey from the DMA shows that over 80% of respondents expect their company’s expenditure on email to increase. Just over half of respondents said that they will not be taking money from another channel to fund their email marketing, reinforcing the net increase in client spend on email in… Continue reading Email Marketing Spend Expected To Increase

Google has said that Microsoft’s $44.6 billion bid for Yahoo! raises “troubling questions” about the underlying principles of the internet.Writing on the official Google blog, David Drummond, Google’s chief legal officer, said that “Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the… Continue reading Google Raises Competition Questions Over Microsoft/Yahoo! Deal

Two final panellists have been confirmed for MediaTel Group’s forthcoming ‘Future of Online’ seminar, with Richard Firminger regional sales director, Northern Europe, at Yahoo!, and Louise Ainsworth, MD EMEA Nielsen Online, completing the line-up.The pair will add further weight to the event, joining Sheryl Norman, digital director at Omnicom Media Group, Adam Freeman, commercial director… Continue reading ‘Future Of Online’ Line-Up Finalised

Veteran DJ Tony Blackburn is to join London’s Smooth Radio as the presenter of its weekend breakfast show.Blackburn, who left GCap Media’s Classic Gold before its merger with sister network Capital Gold last year (see New Gold Network Releases Schedule), will present his first show on Smooth on February 16.“Smooth Radio is a wonderful station… Continue reading Blackburn Joins Smooth Radio London For Weekend Breakfast

Virgin Media has announced a partnership with Phones 4u which will see the communications and entertainment company take over shop space in six selected stores for six months.If successful, the trial could be extended further into Phones 4u’s nationwide estate.Each of the six stores in the North West of England have been refurbished with Virgin… Continue reading Virgin Media In Phones 4u Partnership

Google has raised objections to Microsoft’s $44.6 billion bid for Yahoo!, saying that a takeover would create a business with an overwhelming share of online communications services of web-based email and instant messaging. Writing on the official Google blog, David Drummond, Google’s chief legal officer, said that “Microsoft plus Yahoo! equals an overwhelming share of… Continue reading Google Raises Objections To Microsoft/Yahoo! Deal

ITV’s share price rose almost 4% this morning following weekend reports that three private equity firms could be considering a £3 billion bid. Private equity groups Apex, KKR and Provident are all believed to be considering an offer of around 100p a share, according to a report in the Observer. ITV’s share price reached 79.50p… Continue reading ITV Shares Rise Following Bid Report

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal. According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal. If it were to go through, the deal would… Continue reading Microsoft Bids $44.6bn For Yahoo!

Google has reported 13% growth in fourth quarter profits, to $1.2 billion, with the number of paid clicks on advertisements up by 30% year on year. For the full year 2007, Google said that its profits were up 40% to $4.2 billion. Revenues from the UK totaled $692 million, representing 14% of revenue in the… Continue reading Google Announces 13% Growth In Q4 Profits

The first month of the new year saw Valista publish the results of a survey which found that 36% within the mobile industry believe there are significant opportunities in mobile advertising. Valista added that almost one-fourth show optimism for growth in user-generated mobile content and mobile media (see Significant Opportunities In Mobile Advertising). The Mobile… Continue reading INSIGHTanalysis: Media Healthcheck – January 2008