A new report predicts that long-running dramas, magazine and factual programmes will become more popular on television than the current crop of reality and game show franchises.However, TV brands such as Wife Swap and the Idol franchise are set to become more popular over the next five years, according to the report by Oliver &… Continue reading Report Predicts Slow-Down In Reality And Game Show Formats

The Audit Bureau of Circulations is to provide monthly sales figures for UK consumer magazines in its biannual audit for the first time.The figures will make their first appearance in the ABC biannual audit for the first half of 2008.The changes come following a request from the Periodical Publishers Association board “to allow publishers to… Continue reading ABC To Provide Monthly Consumer Magazine Figures

BBC One won the all-important 9pm ratings battle last night, as Who Do You Think You Are? picked up a peak of 6.6 million adults (a 33.9% share of the audience).The show, which revealed some hitherto unknown parts of Graham Norton, had an average audience of 6.3 million adults for its hour long running time.Over… Continue reading Who Do You Think You Are? Gets 6.6m Adult Viewers

MediaTel Group is set to host an important seminar on the ‘Future of Agencies’, looking at the myriad of issues surrounding the hub of the advertising industry.Andrew Walmsley, co-founder of i-level, will join the likes of Greg Grimmer, managing director of Zed Media, on the panel, discussing everything from whether agencies are doing enough to… Continue reading Agencies Under The Spotlight At Forthcoming Seminar

Virgin Media is launching online near-live coverage of the build-up to football matches, coming to viewers from stadiums around the UK.Audiences will be able to watch interviews, comedy sketches and get the views of the fans in the build up to kick-off before Saturday matches.The broadcaster has signed a deal with M3U.com, the internet TV… Continue reading Virgin Media Bolsters Online Football Content

Emap has finished the first round of its break-up auction, and at least five bidders for each division have made it through to the next stage, according to a report. A report in today’s Times says that those through to the second round of bidding for the consumer magazines division include Hearst, Providence, Cinven, Quadrangle… Continue reading Several Bidders In Next Stage Of Emap Sell-Off

A new study from comScore has found that more than 750 million people age 15 and older – or 95% of the worldwide internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher. comScore says that its qSearch 2.0 service offers the first panoramic worldwide view… Continue reading 61 Billion Internet Searches Conducted In August

A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

The Daily Mirror’s Pride of Britain Awards were the big winner for ITV last night, drawing in almost 6.3 million adult viewers on average over its hour and a half running time.The programme easily triumphed in the 9pm to 10.30pm timeslot, gaining the channel a 30.3% viewing share.Up against it was yet another wildlife/British coast… Continue reading More Than Six Million Show Pride In ITV

The Audit Bureau of Circulations is to restructure, to better reflect the increasingly online and multi-platform media world, and to “best serve the needs of both the buying and selling communities”.Account teams responsible for managing ABC’s traditional print-based media owner members will take on additional responsibility for all ABC relevant platforms – specifically online/digital and… Continue reading ABC Restructures For Changing Media World