The new Tiscali TV Trends Report 2008 reveals that more than a third of British consumers (37%) are now regularly watching on demand content, twice as many as last year (17%). The report shows that 86% of those watching on-demand TV are watching at least as much, if not more TV than a year ago.… Continue reading More Than A third Of British Consumers Watch On-Demand Content

Although more US viewers are recording programmes with DVRs, they are not actually delaying viewing for very long, according to recent research conducted by Palisades MediaGroup. The study discovered that, on average, more than half of all DVR primetime programme playback is done within the same day it was recorded. And by the end of… Continue reading US DVR Viewers Quick To Catch-Up On Programmes

Over 3.5 million programmes were streamed or downloaded on demand on the BBC iPlayer in the fortnight following its Christmas day marketing launch.BBC research reveals that an average of a quarter of a million programmes have been downloaded or streamed each day since 25 December.Users, on average, watch each streamed programme for just under 25… Continue reading 3.5 million Programmes Watched On BBC iPlayer At Christmas

The ASA has revealed that advertisers in the UK are complying with strict rules introduced last year over junk food advertising to children.The ASA monitored 759 ads across TV, cinema, online, posters and direct mail for its first compliance report, to see whether advertisers were observing the rules introduced last summer (see Ofcom To Phase… Continue reading ASA Reveals Advertisers Strongly Compliant With Junk Food Ad Rules

Havas is expanding its UK operations further with the acquisition of leading independent media agency, BLM, for an undisclosed amount.In a statement, Havas said that the acquisition forms part of its strategy to consolidate growth in core mature markets and build on the success of its UK brands, which have seen a turnaround over the… Continue reading Havas Acquires BLM

H Bauer has appointed Julia Davis, former deputy editor of OK!, as editor of Bella.Davis replaces Jayne Marsden, who leaves after four years as editor of the magazine.The most recent ABC figures, for January to June 2007, show that Bella‘s circulation was down by more than 25% year on year (see ABC Results Jan-Jun 2007:… Continue reading Bauer Appoints New Bella Editor

As we ease tentatively into 2008, it’s easy to forget what a mammoth year for media 2007 actually was. Television’s dirty laundry was hung out after numerous TV phone-in scandals; on-demand services gave consumers the control they were after, and online social networking exploded. Print circulations dropped while digital radio blossomed, and the launch of… Continue reading That Was The Year That Was – 2007 In Review

The BBC News at 10pm on BBC One was watched by an average of 4.8 million adults last night, compared to a little under 3.7 million for ITV1’s newly rescheduled News at Ten.The heavily publicised programme, fronted by Sir Trevor McDonald and Julie Etchingham, managed to gain an 18.7% audience share in the timeslot, whilst… Continue reading ITV’s News At Ten Fails To Lure Viewers From BBC News

New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’

Turner Broadcasting System (TBS) has announced increased distribution for its men’s entertainment channel, Nuts TV, when it is made available via the Sky Guide on Monday 21 January.The channel will extend its hours on the platform with programming starting at 7pm and running until 3am each night.Nuts TV launched on Freeview in September 2007 (see… Continue reading Nuts TV To Launch On Digital Satellite Platform