CBS Outdoor has conducted a survey, which suggests that buses could be the key to successful outdoor advertising in the future.The survey, of 1,162 consumers, shows that over three-quarters of those saw buses as part of local life, both in urban and more residential communities. Of those surveyed, 63% agree that buses are a less… Continue reading CBS Outdoor Finds Buses Key To Outdoor’s Future

The largest stateside national audience measurement panel ever is to be developed, meaning information can be gathered on total viewing, including live and time-shifted (DVR) viewing of programs and commercials at a second by second interval.DIRECTV Inc. the US’ leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a… Continue reading Audience Measurement Panel To Provide Important Insights Into Multiplatform Viewing

The Six Nations rugby tournaent, which starts tomorrow, will be the first major sporting event to be shown on BBC iPlayer since its marketing-supported launch in December 2007.The BBC iPlayer is the BBC’s online on-demand service that allows viewers to catch up with the past week’s programmes.Every single match in the championship will be available… Continue reading BBC iPlayer To Show First Major Sporting Event

Future has announced a new partnership with Sky Movies to launch the UK’s first national movie preview event for film fans.Future’s Total Film will partner with Sky Movies to present the inaugural ‘Total Film and Sky Movies Red Carpet Preview’.The Total Film and Sky Movies Red Carpet Preview takes place on Wednesday March 19 at… Continue reading Future And Sky Movies Team Up For Movie Previews

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal.According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal.If it were to go through, the deal would be one… Continue reading Microsoft Offers To Buy Yahoo! For $44.6bn

The latest EMS 2007 Winter Survey shows that the most watched pan-European TV channel was Eurosport, with MTV in second place.The survey, produced by Synovate, records international media consumption among the 39 million highest income earners in Western Europe.The 2007 survey shows that Eurosport had a weekly reach of 31.2%, down from 32.4% in 2006,… Continue reading Eurosport Is Most Watched Channel In Europe

GCap Media has announced that it expects like for like revenue growth to be up 7% in January, with radio advertising also up 7%. In a trading statement released today, GCap said that this “represents an encouraging start to the quarter as the comparable period to 31 March 2007 was the year’s strongest in terms… Continue reading GCap Expects 7% Revenue Growth

The takeover watchdog has given Global Radio five weeks to decide whether to make a second bid for GCap Media. The Takeover Panel has given Global until 5pm on March 5 to indicate a firm intention to make a bid for GCap or it will have to wait another six months. The panel said that… Continue reading Global Radio Gets Five Week Deadline For New GCap Bid

The latest EMS 2007 Winter Survey shows that the most watched pan-European TV channel was Eurosport, with MTV in second place. The survey, produced by Synovate, records international media consumption among the 39 million highest income earners in Western Europe. The 2007 survey shows that Eurosport had a weekly reach of 31.2%, down from 32.4%… Continue reading Eurosport Is Most Watched Channel In Europe

comScore has released its December rankings of the largest and fastest-growing internet properties and site categories in the UK, based on data from the comScore World Metrix audience measurement service. “The Christmas season had a significant impact on the prevailing traffic trends in December,” said Bob Ivins, EVP of European Markets for comScore. “Eight of… Continue reading Fastest Growing Internet Properties In December