The government is to spend £75 million on a marketing campaign aimed at helping parents to “make changes to their children’s diet and increase levels of physical activity”.The ad campaign is part of a £372 million healthy living initiative, unveiled today by health secretary Alan Johnson and secretary of state for children, schools and families,… Continue reading Government To Launch £75m Anti-Obesity Marketing Campaign

A new report from Juniper Research forecasts that music, games and mobile TV will be the major contributors to the global entertainment market which will rise from just over $20 billion in 2006 to more than $64 billion by 2012. The report says that mobile music will remain the largest single sector of the mobile… Continue reading Music, Games And Mobile TV To Grow

European mobile search and display revenues will together reach €1.3 billion by 2012, according to a new report from JupiterResearch. The Mobile Advertising in Europe: Achieving Search and Display Revenues in the Long Term report says that beyond SMS marketing, most mobile marketing tactics are still in their infancy and will struggle to meet initial… Continue reading European Mobile Search And Display Revenues To Reach €1.3bn

Pearson, publisher of the Financial Times, has revealed that it expects record profits for 2007, with good sales growth and margin improvement in its businesses. In its largest business, education, Pearson said that it continued to perform very well competitively and will report its strongest year ever. Pearson said that the FT Group grew strongly… Continue reading Pearson Expects Record 2007 Profits

One million DAB digital radios were bought in the fourth quarter of 2007, with more than 550,000 sold in December alone, a 22% rise on December 2006.According to the Digital Radio Development Bureau (DRDB), best sellers were portable kitchen radios, MP3/DAB personals, DAB hi-fi systems and, with a particularly strong result, DAB clock radios.At one… Continue reading Strong Christmas Sales For Digital Radios

BBC Radio 1 DJ Annie Mac is to host a an afternoon show on the station, covering Sara Cox’s slot during her maternity leave.She will be on air Saturdays and Sundays between 1pm and 4pm, with her first weekend shows on 23 and 24 February.In further news, Nick Grimshaw is joining Radio 1 to front… Continue reading Annie Mac Gets Radio 1 Weekend Show

Overseas users of the websites of the BBC, Guardian, Telegraph, Times, and Daily Mail outnumbered the domestic audience, according to a new study from comScore.The Daily Mail had the highest proportion of international visitors, with 69% of its 7.6 million visitors originating from outside the UK.The BBC attracted 59% of its audience internationally, while the… Continue reading 69% Of Daily Mail Website Users Are Overseas

Government plans for a pre-9pm ban on TV junk food advertising have been shelved, and it will instead spend some of the £300 million anti-obesity strategy budget on a campaign highlighting the problem.The Department of Health lost the battle for a pre-watershed ban after a series of discussions with other departments, according to a report… Continue reading Government Backs Down On Junk Food Ads

BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp

ITV1’s Saturday night line-up was not good enough to beat BBC One in the ratings battle at the weekend, however, the commercial broadcaster fared a lot better on Sunday evening, even though it has now dropped its soaps from the weekend schedule.The Saturday tea-time sci-fi show Primeval, on ITV1 at 7pm, managed to pick up… Continue reading ITV Does Well Without Soaps On Sunday