Xfm has signed a promotional deal with Paramount Pictures to launch a multimedia campaign on Xfm Drivetime for the release of the upcoming movie thriller No Country For Old Men.GCap Media’s Xfm will participate in a series of on air initiatives to celebrate the launch of the film release on January 18 2008.Activity will run… Continue reading Xfm Signs Multi-Media Promotional Deal With Paramount Pictures

Dennis Publishing has acquired the online current affairs magazine, The First Post, to complement its news weekly, The Week.Launched in 2005, The First Post is currently owned by First Post Newsgroup Holdings, and is backed by private investors. The First Post claims to reach one million unique users a month.The site’s team of 13, led… Continue reading Dennis Adds To Current Affairs Portfolio

Virgin Radio is launching a new division which will produce customised audio content for third-party clients.The new branded content division will produce audio for third party clients as well as Virgin branded content featuring some of the station’s presenters, according to a report on MediaGuardian.co.uk.It will be led by Paul Sylvester, who joins as Virgin… Continue reading Virgin Radio To Create Third-Party Content

A new forecast from mobile web company Bango predicts that by the third quarter of 2009, more people will access the internet on their mobile than on PC. Mobile advertising is a huge opportunity with the potential to generate in excess of $10 billion in annual revenues by 2010, added Bango. There are a number… Continue reading More People To Access Internet Via Mobile Than PC

Denis O’Brien has increased his stake in Independent News & Media, the owner of the Independent and Independent On Sunday in the UK, to 16.4%. Earlier this week, Independent News & Media announced that O’Brien had already increased his stake in the company from 14.5$ to 15.4% at the end of 2007. With his 16.4%… Continue reading O’Brien Increases Stake In Independent News & Media

The first episode of BBC One’s new drama series, Mistresses, gained the most adult viewers in the 9pm timeslot last night, with an average of 4.7 million tuning in.The programme, about four friends and their intertwined lives and relationships, managed to give the channel a 19.9% audience share in the timeslot, compared to a 19.2%… Continue reading Mistresses Lures 4.7m To BBC One

CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.It will be responsible… Continue reading CBS Outdoor Wins Bournemouth Transport Brief

UK internet traffic to the BBC’s iPlayer website increased 14-fold between the weeks ending 8 December 2007 and 5 January 2008, according to the latest figures from online intelligence service Hitwise.The online catch-up TV service ranked as the 80th most visited website in the UK for the week ending 5 January 2008, having peaked at… Continue reading UK Internet Traffic To BBC iPlayer Increases 14-Fold

Newspaper companies are optimistic about their ability to capture the time and interest of a new generation of readers, according to a new report from the World Association of Newspapers. The report from the WAN Shaping the Future of the Newspaper project examines the media habits of young people and provides case studies of how… Continue reading Newspaper Companies Optimistic About Capturing Younger Readers

Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, acocrding to new data from Acision. Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year. Growth was strong in both mature and emerging markets,… Continue reading Global SMS Traffic Up 30% Over New Year Period