IPC Advertising has promoted Amanda Wigginton to the new role of director of insight, after she took a leading role in launching a host of new IPC Insight initiatives in 2007.As IPC’s group head of insight, Wigginton recently spearheaded the launch of The Origin Panel, a 7,500-strong women’s panel, and Green Matters, which explores consumers’… Continue reading IPC Promotes Wigginton To Insight Director

The number of UK consumers searching for post-Christmas sales online more than trebled during the 2007 holiday period, according to new research from online intelligence service Hitwise.Hitwise said that there were 249% more UK internet searches for the term ‘sales’ for the week ending 29 December 2007 than for the comparable week in 2006.There was… Continue reading Searches For Post-Christmas Sales More Than Trebled In 2007

IPC Southbank is relaunching its leading kitchens title, 25 Beautiful Kitchens, with a new look and amended title – Beautiful Kitchens.The new version shall be available from the February 2008 edition, and will include more pages of real-life, high-end kitchens together with at least 20 case studies per issue and an informative news section.Commenting on… Continue reading IPC Relaunches Beautiful Kitchens

IPC Southbank has announced that it is to sell Practical Parenting magazine to Magicalia.The latest ABC figures, for January to June 2007, show that Practical Parenting had a total circulation of 38,945 copies, down from 43,465 for the same period a year earlier.Jackie Newcombe, managing director of IPC Southbank, said: “Southbank’s strategy is to appeal… Continue reading IPC Southbank To Sell Practical Parenting

ITV1 has announced a major schedule overhaul, starting from 12th January, which includes Coronation Street now having two episodes on a Friday evening.As a result, the channel’s most popular show will no longer air on a Sunday. Fellow soap Emmerdale will also be dropped from Sundays and will instead run for 60 minutes on a… Continue reading ITV1 Overhauls Schedule

According to the recently released ChoiceStream 2007 Survey of Viewer Trends in TV & Online Video, 55% of US TV viewers watch some type of video on their computers, mobile devices or digital media players. It added that 66% of these consumers are watching at least one hour per week through these alternatives. Video-watching on… Continue reading Over 55% Of US TV Viewers Watch On Alternative Devices

Nearly $28 billion was spent online in the US during the Christmas period, a year on year rise of 19%, according to the latest figures from ComScore. ComScore said that between November 1 and December 27, shoppers generated record online sales that were up from $23.5 million (£11.75 million) in 2006. “Even as the holiday… Continue reading $28bn Spent Online In US Festive Season

A new forecast from GroupM predicts that the UK will be the first major economy where advertisers spend more online than on TV ads. According to the GroupM forecast, UK internet adspend will overtake TV adspend in 2009. In addition, the media planner and buyer said that Sweden will this year become the first country… Continue reading UK Online Adspend To Overtake TV In 2009

A new forecast from IMS Research predicts that worldwide digital set-top shipments will increase at an average rate of 11% per annum over the next five years, reaching a forecast of 230 million shipments in 2012. IMS said that considerable growth has been seen in the digital TV market as technology enhances operators’ capabilities to… Continue reading Global Digital TV Market Set To Grow

BBC1 easily won the battle for Christmas day viewing with nine of the ten most watched programmes. The second episode of EastEnders featuring the fallout from Max and Stacey’s affair proved to be the most enticing programme of the day with 13.9 million viewers and a viewing share of 55.3%.Second place went to the festive… Continue reading BBC1 Wins Battle Of Christmas Day Viewing