CBS Outdoor’s new cross-track projection (XTP) digital advertising screens will begin testing their full motion video in London this week.The XTP units will go ‘live’ from Friday at Euston station for a four-week observation period, with three more units to be installed on the station’s southbound Victoria platform ahead of a full commercial launch next… Continue reading CBS Outdoor To Launch Full Motion Video Trial

The National Magazine Company’s chief executive Duncan Edwards, speaking at yesterday’s Association of Online Publishers (AOP) conference in London, admitted that the company was late to the digital party, having been on the brink of major investment in 2000, before rejecting plans.As a result its current investment round, which started in 2005, began with acquisitions… Continue reading NatMag Digital Catching Up On Lost Time

Jeff Henry, director of ITV Consumer, told yesterday’s Association of Online Publishers (AOP) conference in London that he was very confident of meeting the revenue target of £150m by 2010 – and of making ITV.com a top ten UK site by that date.The target includes income from Friends Reunited, which he admitted needed a new… Continue reading ITV Confident on Digital Targets

According to a new report from eMarketer, 24% of the 34.3 million US child and teen internet users will visit virtual worlds once a month in 2007. The online research firm adds that this figure will rise to 34% in 2008 and 53% by 2011. According to its Kids and Teens Online: Virtual Worlds Open… Continue reading 24% Of Young US Internet Users To Visit Virtual Worlds

Advertising.com has published the findings of a new US study, which reveal that 62% of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analysed by age group, 31% of 18 to 34 year olds watch streaming video, while 69% of consumers ages 35 and… Continue reading New Study Reveals Online Video Viewing Habits

A new study from Taylor Nelson Sofres has found that three quarters of US online video viewers watch more video than they did a year ago, whilst more than one half expect to watch even more next year. Almost two-thirds of respondents say that they preferred keeping ads on video web sites if it meant… Continue reading Online Video Viewers Watching More Video

In September, research from the Digital Radio Development Bureau (DRDB) predicted that household penetration of DAB digital radio in the UK is set to reach 58.5% by the end of 2011. The DRDB forecast puts household penetration at 21% by the end of 2007, and 30% by the end of 2008, rising to 40% in… Continue reading INSIGHTanalysis: Media Healthcheck – September 2007

The commercial radio industry is to bring in more networked programming following the creation of production units run by GCap Media, Global Radio and Emap.The in-house production units will enable more programme-sharing across national networks of non-competing radio stations.GCap will take over the running of commercial radio’s mainstream Sunday afternoon chart, Hit 40 UK, from… Continue reading Commercial Radio Creates Network Production Units

IPC Connect has appointed Kevin Brown to the new role of digital development director across its portfolio of women’s brands, including Look, Chat, Pick Me Up and Now.Previously head of interactive at Virgin Media Television, Brown joins IPC Connect this week with a remit to deliver a comprehensive digital strategy building on successful Connect digital… Continue reading IPC Appoints Digital Development Director

JCDecaux is to create the largest network of digital roadside billboards in the UK, following a £20 million investment into its outdoor sites.The media owner’s 20 x 48-sheet Primetime billboards will be unveiled from next Spring, located in high-profile, central London locations.The network of digital billboards follows Decaux’s digitisation of the M4 Torch earlier this… Continue reading JCDecaux To Invest £20m In Digital Roadside Network