The BBC News at 10pm on BBC One was watched by an average of 4.8 million adults last night, compared to a little under 3.7 million for ITV1’s newly rescheduled News at Ten.The heavily publicised programme, fronted by Sir Trevor McDonald and Julie Etchingham, managed to gain an 18.7% audience share in the timeslot, whilst… Continue reading ITV’s News At Ten Fails To Lure Viewers From BBC News

New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’

Turner Broadcasting System (TBS) has announced increased distribution for its men’s entertainment channel, Nuts TV, when it is made available via the Sky Guide on Monday 21 January.The channel will extend its hours on the platform with programming starting at 7pm and running until 3am each night.Nuts TV launched on Freeview in September 2007 (see… Continue reading Nuts TV To Launch On Digital Satellite Platform

comScore has just released a new study of the online shopping activity of UK, French and German consumers during Christmas 2007, showing that online shopping activity built steadily throughout the season, peaking during the first half of December. The sixth week of the season (Dec 3 – Dec 9) recorded the highest level of online… Continue reading UK and France Enjoy A Robust Online Christmas Shopping Season

The worldwide installed base of PVR products is on track to reach 44.6 million at year-end 2007, up from 33.9 million at the end of 2006, according to a new report from In-Stat. Mike Paxton, In-Stat analyst, said: “Long-term prospects for the market remain bright, as strong demand from pay-TV service providers for PVR-enabled digital… Continue reading PVR Market Maturing

Social networking is set to continue its growth in 2008, with the emergence of ‘super advocates’ posing one of the biggest challenges facing companies looking to use it as a marketing channel, according to a new report from Experian. The Impact Of Social Networking In The UK report predicts that super advocates will have a… Continue reading Social Networking To See Rise Of ‘Super Advocates’

Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report. The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4. The report said that weaker… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years

BBC Magazines is reported to be planning the release of a new sports focused title with the code name Project Robin.The new title would hit newsstands on a weekly basis and be edited by the former editor of Match magazine, Ian Foster, according to a report on Mad.co.uk.BBC Magazines previously published a Match of the… Continue reading BBC Could Launch New Sport Magazine

London’s Magic 105.4 is to use the animated escalator panels at 20 key tube stations to advertise its Magic Mystery Voices competition.Magic Mystery Voices is played every week day between 7am and 6pm, each hour, and features one caller is taken on air to try and identify three celebrities.The prize starts at £100 and another… Continue reading Magic 105.4 Goes Underground With Magic Mystery Voices Promotion

Ofcom has appointed Anna Bradley as chairman of its independent Consumer Panel. The Panel advises Ofcom on the consumer interest in telecommunications, broadcasting and spectrum markets.Bradley was consumer affairs director of the Financial Services Authority (2002-5) having been chief executive of the National Consumer Council (1999-2002).Bradley is currently non-executive chairman of the Soil Association’s Organic… Continue reading Ofcom Appoints Bradley To Chair Consumer Panel