One in ten mobile users in the Western European markets is highly interested in mobile marketing and another three in ten indicate moderate interest, according to new research from the Mobile Marketing Association (MMA). The study surveyed 1,535 participants in the UK, Germany, Italy, France and Spain and provides insights into the region’s consumer mobile… Continue reading Western European Consumers Ready For Mobile Marketing Growth

The new Tiscali TV Trends Report 2008 reveals that more than a third of British consumers (37%) are now regularly watching on demand content, twice as many as last year (17%). The report shows that 86% of those watching on-demand TV are watching at least as much, if not more TV than a year ago.… Continue reading More Than A third Of British Consumers Watch On-Demand Content

Although more US viewers are recording programmes with DVRs, they are not actually delaying viewing for very long, according to recent research conducted by Palisades MediaGroup. The study discovered that, on average, more than half of all DVR primetime programme playback is done within the same day it was recorded. And by the end of… Continue reading US DVR Viewers Quick To Catch-Up On Programmes

comScore has just released a new study of the online shopping activity of UK, French and German consumers during Christmas 2007, showing that online shopping activity built steadily throughout the season, peaking during the first half of December. The sixth week of the season (Dec 3 – Dec 9) recorded the highest level of online… Continue reading UK and France Enjoy A Robust Online Christmas Shopping Season

The worldwide installed base of PVR products is on track to reach 44.6 million at year-end 2007, up from 33.9 million at the end of 2006, according to a new report from In-Stat. Mike Paxton, In-Stat analyst, said: “Long-term prospects for the market remain bright, as strong demand from pay-TV service providers for PVR-enabled digital… Continue reading PVR Market Maturing

Social networking is set to continue its growth in 2008, with the emergence of ‘super advocates’ posing one of the biggest challenges facing companies looking to use it as a marketing channel, according to a new report from Experian. The Impact Of Social Networking In The UK report predicts that super advocates will have a… Continue reading Social Networking To See Rise Of ‘Super Advocates’

As we ease tentatively into 2008, it’s easy to forget what a mammoth year for media 2007 actually was. Television’s dirty laundry was hung out after numerous TV phone-in scandals; on-demand services gave consumers the control they were after, and online social networking exploded. Print circulations dropped while digital radio blossomed, and the launch of… Continue reading That Was The Year That Was – 2007 In Review

The BBC News at 10pm on BBC One was watched by an average of 4.8 million adults last night, compared to a little under 3.7 million for ITV1’s newly rescheduled News at Ten.The heavily publicised programme, fronted by Sir Trevor McDonald and Julie Etchingham, managed to gain an 18.7% audience share in the timeslot, whilst… Continue reading ITV’s News At Ten Fails To Lure Viewers From BBC News

New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’

Turner Broadcasting System (TBS) has announced increased distribution for its men’s entertainment channel, Nuts TV, when it is made available via the Sky Guide on Monday 21 January.The channel will extend its hours on the platform with programming starting at 7pm and running until 3am each night.Nuts TV launched on Freeview in September 2007 (see… Continue reading Nuts TV To Launch On Digital Satellite Platform