Sample size and robustness are the key to RAJAR’s future success, rather than a focus on electronic measurement, according to some of the panelists at today’s MediaTel Group seminar on ‘The Future Of Radio’.Ralph Bernard, chief executive of GCap Media, said: “I’d love RAJAR to be more regular, more electronic and I’d love it to… Continue reading Radio Seminar Looks At Future Of RAJAR

Whatsontv.co.uk, the soap and primetime TV listings website, has launched a dedicated Christmas section for visitors looking for TV treats.As well as a Christmas TV guide, the section will be packed with competitions, quizzes and TV features, including video packages about the forthcoming BBC Christmas drama, Oliver Twist, and how a millionaire like Peter Jones… Continue reading Whatsontv.co.uk Launches Christmas Section

One of the big talking points at today’s MediaTel Group seminar on ‘The Future Of Radio’ was whether there will be a continued consolidation of the commercial sector, with one of the panelists saying that it remains to be seen if H Bauer’s recent acquisition of Emap’s radio division could have “put a spoke in… Continue reading Continued Consolidation For Commercial Radio?

Speaking at today’s MediaTel Group seminar on ‘The Future Of Radio’, Ralph Bernard, chief executive of GCap Media, said that digital radio cannot flourish unless Ofcom sets a date for switching off the analogue radio signal.He added that there is a £10 million loss per annum on digital and the industry “won’t sit and accept… Continue reading Bernard Calls For Radio Switchover Date

BBC One’s Strictly Come Dancing was the big winner on Saturday evening, picking up a peak of 10.5 million adults (a 50.8% share of the audience) in its 5.30pm timeslot.An average audience of 9.7 million adults (a 49% share) stuck with the programme for its hour and a half duration.The X Factor on ITV1 was… Continue reading Strictly Come Dancing Gets 10.5 Million Adults

GCap Media’s Capital 95.8 has signed a multi media promotional deal with 20th Century Fox to support the DVD release of The Simpsons Movie on 10th December 2007.Launching on-air on Monday 10th December, listeners of Johnny Vaughan’s Breakfast Show can text in to guess how fast a Simpsons Movie character is talking.If guessed correctly, the… Continue reading Capital 95.8 Signs Simpsons Movie Deal

TV listings guide Radio Times is beginning a nationwide marketing campaign to drive sales of this year’s Christmas issue which goes on sale from December 12.Priced at £2, the Christmas issue will be the magazine’s largest ever pagination in its 84-year history.Radio Times is partnering with major multiples nationwide to run in-store TV campaigns to… Continue reading Radio Times Launches Christmas Marketing Campaign

IPC’s Marie Claire has relaunched its website with a complete re-design, including greater depth of content and a host of new sections.The re-design, overseen by Stuart Selner, Marie Claire‘s creative director, and online editor Carla Bevan, is intended to deliver a glossier, cleaner look and provide easy navigation through its content.The new look website will… Continue reading New Look For Marie Claire Website

Aegis has added to its presence in South Africa, acquiring independent media agency Full Circle Media, based in Cape Town. Full Circle Media was established in 2000, and has a portfolio of domestic and international client brands including Really Great Brand Company, Goodyear, Media24, Safmarine and PG Glass. The acquisition of Full Circle Media follows… Continue reading Aegis Acquires Full Circle Media

Younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed, according to a new study by The Nielsen Company. The same study reported that more than half of older viewers will do nothing or wait for reruns if they miss an episode.… Continue reading Younger Viewers Work Harder To Catch Up On TV