IPC’s Marie Claire has relaunched its website with a complete re-design, including greater depth of content and a host of new sections.The re-design, overseen by Stuart Selner, Marie Claire‘s creative director, and online editor Carla Bevan, is intended to deliver a glossier, cleaner look and provide easy navigation through its content.The new look website will… Continue reading New Look For Marie Claire Website

Aegis has added to its presence in South Africa, acquiring independent media agency Full Circle Media, based in Cape Town. Full Circle Media was established in 2000, and has a portfolio of domestic and international client brands including Really Great Brand Company, Goodyear, Media24, Safmarine and PG Glass. The acquisition of Full Circle Media follows… Continue reading Aegis Acquires Full Circle Media

Younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed, according to a new study by The Nielsen Company. The same study reported that more than half of older viewers will do nothing or wait for reruns if they miss an episode.… Continue reading Younger Viewers Work Harder To Catch Up On TV

Although high-speed wireless data networks are available to the majority of all mobile phone users, few are migrating “desktop” activities to mobiles, according to a new report from Jupiter Research. Jupiter found that among the most common activities, e-mail is the most widely used on mobiles, but regular users are still hard to find, suggesting… Continue reading Mobile Internet Adoption Could Be Improved

In November, a forecast from Telecoms Trends International predicted that the number of mobile TV users would rise to over two billion in 2013. Naqi Jaffery, president and chief analyst at Telecom Trends International, said that just as mobile voice is becoming the primary means of voice communication, mobile TV will eventually become the primary… Continue reading INSIGHTanalysis: Media Healthcheck – November 2007

James Murdoch is stepping down as chief executive of BSkyB to take up a position overseeing all of News Corps’ media operations in Europe and Asia.Jeremy Darroch, previously Sky’s chief financial officer, will take over as chief executive.Murdoch’s new role, which puts him in pole position to succeed his father, will see him take control… Continue reading James Murdoch Takes On Senior News Corp Role

German publishing group H Bauer has agreed to buy Emap’s magazine and radio divisions for £1.14 billion.In a statement released this morning Emap added that it will not be selling its business-to-business division, which covers trade magazines and exhibitions.Commentators had thought that the group’s business-to-business division was Emap’s most attractive asset and some had estimated… Continue reading H Bauer Buys Emap’s Magazine And Radio Divisions

Freeview is to launch a new catch-up service giving viewers the chance to watch popular programmes they might have missed and also plans to add subscription pay channels to its offering.Ilse Howling, Freeview general manager, said that the catch-up service was about giving people more value and would make Freeview a “more sophisticated” platform.She added… Continue reading Freeview To Launch Catch-Up Service

Irn-Bru is launching its first ever UK seasonal campaign, with a re-imagining of children’s Christmas classic The Snowman.Airing on TV from December 10, Irn-Bru worked with the original composer Howard Blake and Snowman Enterprises to complete the 60-second film.The ad sees Irn-Bru’s Snowman take to the skies with a small boy before realising the child… Continue reading Irn-Bru To Launch First Ever Seasonal Campaign

thelondonpaper remained ahead of the London Lite in November, with a total circulation of almost 496,000.It recorded a month on month rise of 300 copies, while the London Lite‘s circulation fell by almost 500 copies over the same period, leaving its circulation at more than 400,500.The Evening Standard was down by around 550 copies month… Continue reading thelondonpaper’s Circulation Stays Ahead Of London Lite