Yahoo! has acquired BlueLithium, the online global ad network, for approximately $300 million in cash. According to comScore Media Metrix, BlueLithium is the fifth largest ad network in the US and second largest in the UK with 145 million unique visitors each month. Jerry Yang, chief executive officer, Yahoo!, said: “BlueLithium’s products, technology and team… Continue reading Yahoo! Buys Online Ad Network
ARCHIVE ▸ The Media Leader Staff
Aegis Group has reported a first-half pre-tax profit of £41.3 million, up 8.7% from £38 million a year earlier. The group also reported organic revenue growth of 9.6%, whilst its revenue was up 7.7% to £499 million. Aegis Media and its market research company Synovate both delivered revenue growth ahead of their markets, at 9.8%… Continue reading Aegis First-Half Profits Up
Travel, communities and research websites receive the most click-throughs from search engines whilst research, travel destinations and government sites rely most on search for visitors, according to new research from Nielsen//NetRatings. NetRatings said that in July 2007, Britons clicked on over 1.3 billion search results – equating to over 29,000 every single minute. The multi-category… Continue reading UK Search Engine Click-Throughs Revealed
The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate
Silent Witness was the winner in the 9pm timeslot last night with a peak of 5.6 million adult viewers (a 27.4% share of the audience).The disturbing detective show easily beat ITV1’s reality show Hell’s Kitchen, which features Marco Pierre White putting a selection of celebrities through their paces in a real pressure-cooker environment.The ITV show… Continue reading Silent Witness Wins It For BBC One
The BBC’s hit series Who Do You Think You Are? is to get a spin-off magazine and a website to coincide with the start of its new series on September 6.Wall to Wall have licensed the use of the brand and programme content to BBC Magazines Bristol for the new magazine and website.Claire Hungate, director… Continue reading Spin-Off Magazine And Website For BBC Family History Series
Emap Advertising has today announced that it is to be the first UK company to use new technology that enables it to feature interactive advertising in in-stream online videos.Emap Advertising has partnered with Adjustables, which has developed the new advertising technology, to promote Halo 3, the new game from Microsoft Xbox, in FHM Entertainment videos.The… Continue reading Emap Advertising To Use Interactive Technology In Online Videos
BSkyB is mulling over the idea of launching a standalone broadband service which would not require subscribers to sign up to one of its pay-TV services.The new service, which could launch under the Picnic Broadband brand, is still in a testing phase and has no set launch date.The broadcaster recently announced that its broadband customer… Continue reading BSkyB Could Launch Standalone Broadband Service
Sunday Telegraph editor Patience Wheatcroft has resigned after 18 months in the job, meaning that the paper has its fourth editor in just over two years.Wheatcroft will be replaced by Ian MacGregor, deputy editor of the Daily Telegraph, who left his job as deputy editor of the London Evening Standard a year ago.No reason was… Continue reading Wheatcroft Resigns As Sunday Telegraph Editor
Tiscali is to make its TV service available to nearly five million UK homes and plans to raise this figure to 10 million by the end of 2007.Tiscali TV services will be available in Central, North and North West of England as well as the M25 ring for the first time.Tiscali has already signed a… Continue reading National Roll-Out For Tiscali TV