The Nielsen Company has reported that US advertising spending for the first three quarters of 2007 decreased 0.1% year on year, with internet continuing to demonstrate the strongest performance (up 15.9%) of any category. According to preliminary figures from Nielsen Monitor-Plus, in addition to internet advertising, other categories that showed an increase during the first… Continue reading US Adspend Decreases In First Three Quarters Of 2007

GMG Radio has appointed MediaCom to handle the media buying for its 13 stations across the UK.GMG Radio said that following a four way pitch with incumbent agency Brilliant, phd and MediaEdge:CIA, MediaCom won the two-year contract after a presentation demonstrating their in-depth understanding of the key markets in which GMG stations broadcast, and in… Continue reading GMG Radio Appoints MediaCom As Media Buyer

Xfm London has announced that from Saturday 5th January 2008 Dave Berry will be joining as host of the Saturday afternoon show from 2pm – 6pm.Berry first came to the public’s attention on MTV and has recently been working for T4.In addition, Xfm Scotland’s Martin Bate will be taking over the reigns of the networked… Continue reading Xfm Unveils New DJ Line-Up

The House of Lords Communications Committee has published NRS figures showing a decline in the overall number of people and proportion of the population who read a hardcopy of a national daily newspaper between 1992 and 2006.The overall number of adults reading at least one of the top ten national daily newspapers on an average… Continue reading Newspaper Readership Figures Fall

The NewsLine team would like to wish everyone a very merry Christmas and a happy and prosperous New Year. We will be taking a break over the festive season, but will return on January 2 with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2007 from… Continue reading Merry Christmas!

Housetohome.co.uk, the online homes portal from IPC Southbank, has secured furnishings retailer IKEA as sponsor of its Christmas coverage.As part the IKEA sponsorship, the retailer has a feature advising on table dressing and Christmas space savers and there is gift inspiration in the online IKEA Christmas catalogue.Isobel McKenzie-Price, housetohome.co.uk editorial director, said: “Housetohome.co.uk is a… Continue reading Housetohome.co.uk Signs IKEA As Christmas Sponsor

The US competition regulator the Federal Trade Commission given approval to Google’s $3.1 billion (£1.5 billion) acquisition of DoubleClick. The acquisition was cleared by the FTC by four votes to one, with the regulator saying that the takeover was “unlikely to substantially lessen competition”. The decision is the culmination of an eight month investigation into… Continue reading US Regulator Approves Google DoubleClick Deal

Ofcom has unveiled figures showing that third quarter Freeview sales stood at almost 2.4 million, the platform’s second strongest quarter ever. Ofcom’s Digital Television Progress Report found that sales were driven by digital TVs, which accounted for just over 50% of Freeview sales and consistent set top box sales which have increased by 20% year-on-year.… Continue reading Strong Q3 Sales Figures For Freeview

US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008

If the magazine industry focused on initiatives to encourage more sampling of the wide range of magazine titles it would see an impressive sales uplift, according to new research.The research was carried out as part of the Periodical Publishers’ Association’s (PPA) Magazine Week initiative, designed to boost sales and increase awareness of the diversity of… Continue reading Magazine Sampling “Boosts Sales”