Turner Broadcasting System (TBS) is getting behind its men’s entertainment channel, Nuts TV, with a six-figure national marketing campaign, launching on December 3.Creative communications agency Monkey has been appointed to handle the first big integrated ATL push for the channel.Nuts TV, inspired by the weekly men’s mage of the same name, broadcasts a schedule of… Continue reading New Marketing Campaign For Nuts TV

Future has announced full year pre-tax profits of £9.2m, compared with a £36.7m loss in 2006. The group’s operating profit was £12.1m compared with a £34m loss last year, whilst to the year ending September 30 2007, the company generated revenues of £165.7m, down 11.9%. UK advertising revenues were up 1% to £33.8m and US… Continue reading Future Reports £9.2m Profit

More than $10.7 billion has been spent online during the US holiday season-to-date, a year on year increase of 17%, according to the latest figures from comScore. Cyber Monday – the first significant spike in US holiday spending – saw $733 million spent online, a 21% year on year increase and an 84% jump from… Continue reading More Than $10.7bn Spent Online In US This Holiday Season

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking. RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

The controversial documentary series looking behind the scenes at the Queen got off to a pretty good start last night, picking up a peak of seven million adult viewers (a 28.4% share of the audience), but this was not enough for it to defeat I’m A Celebrity….On for an hour and a half from 8.30pm… Continue reading I’m A Celebrity… Beats Controversial Queen Doco

BBC Worldwide, ITV and Channel 4 are joining together to launch an on-demand service from next year, with the working title of ‘Kangaroo’.The UK service will carry a broad range of programming and will be a rich entertainment site where consumers can catch up on recently aired shows and watch old favourites.The joint venture will… Continue reading BBC, ITV And Channel 4 To Launch Joint On-Demand Service

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking.RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing 2,106%… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from The Chartered Institute of Marketing (CIM). Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool

The increasing popularity of casual gaming, combined with a steadily increasing variety of gaming-friendly handsets offering high quality 3D graphics aimed at core gamers, will help to push end-user generated revenues from mobile games to nearly $10bn by 2009, according to a new report by Juniper Research. In total, more than 460m mobile users are… Continue reading Mobile Games Market Predicted To Reach $10bn by 2009

The number of broadband customers in the UK will continue growing steadily, but at a lower rate, to reach about 21 million by the end of 2012 (19 million consumer lines and two million business ones), according to the latest forecast from Point Topic. The online analyst predicts that the current downward trend in growth… Continue reading UK Broadband Customers Will Continue To Grow, But The Rate Will Slow