The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have drawn up a new set of guidelines for advertisers who use celebrities to endorse products.The two watchdogs said firm evidence was needed to back up any claims, even if the celebrity is an expert on the subject.Earlier this year, an… Continue reading Ad Practice Committees Draw Up Celeb Endorsement Rules

Ofcom’s Consumer Panel has raised “urgent, practical issues” about how digital switchover is being publicised, saying that a better promotional campaign is needed to inform consumers about the help they can get to go digital.The report says that Britain’s most vulnerable TV viewers are not getting the information they need to make a smooth switch… Continue reading More Publicity Needed Around Switchover To Help Consumers

ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X Factor following the premium-rate phone-in scandal.A report in the Daily Record claimed that voting levels had fallen by half since last year, with a resulting loss in revenue of around £10 million.A Deloitte report published last month found that… Continue reading The X-Factor Suffers 50% Fall In Phone Votes

Last night saw Welsh songbird Cerys voted off I’m A Celebrity… Get Me Out Of Here!, with the first instalment of the show, on ITV1 at 8pm, picking up a peak of 6.1 million adult viewers (a 28.1% share).The second instalment, at 10pm, did even better, with a peak of 6.4 million adults (a 32.2%… Continue reading I’m A Celebrity… Pulls In The Viewers

This week, Ofcom and the BBC Trust hosted a seminar to discuss the issues of trust in broadcasting, to look at what has already been done to restore this greatly diminished trust and to look at what needs to be done in the future.Leading representatives of the broadcast industry agreed to a series of objectives.They… Continue reading Ofcom And BBC Meet To Sort Out TV Trust Issues

Diane Kenwood has been appointed editor of IPC Connect title Woman’s Weekly.Kenwood has recently edited several titles for contract publisher Redwood, including Your M&S and Heyday.She has also been a chair of the Periodical Training Council and worked as an editor and contributor across a range of print titles for publishers including H Bauer, the… Continue reading New Editor For Woman’s Weekly

Europe still leads the world IPTV market, according to (Multimedia Research Group) MRG’s new biannual forecast, while Asia and the “Rest-of-World” see emerging markets like China, Eastern Europe, Korea and Russia taking larger steps to growth. Growth for IPTV Subs projected from 13.5 million in 2007 to 72.6 million in 2011, roughly a 40% compounded… Continue reading Europe Still Leads World IPTV Market

US Ad expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since the NAA started reporting online… Continue reading US Online Adspend Grows 21.1% In Q3

Third-generation (3G) handsets will continue strong growth over the next five years as second-generation technology wanes, reports In-Stat. It added that during 2012 fourth-generation network handsets are not expected to enter the market in sizable numbers. Helping to boost overall sales, subscribers owning and using several handsets will be more prevalent over the next several… Continue reading Strong Growth Forecast For 3G Handsets

Of all UK consumers aware of High Definition Television (HDTV) the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe to HDTV, according to Continental Research’s Autumn 2007 Digital TV Report. Max Willey, Continental Research’s head of media, said: “This is a large… Continue reading Likely Subscribers To HDTV Jumps To 30%