The latest Bellwether report for the first quarter of 2007 has just been released, recording the strongest upward revision of UK marketing spend for three years. The report, from the Institute of Practitioners in Advertising, says that one in four companies is now reporting an upward revision to total current marketing budgets. In Q1 2007,… Continue reading Q1 2007 Bellwether: Marketing Budgets Show Strong Growth

New research from NAdbase shows that 36% of all US internet users visited a newspaper website in November 2006, and page views for newspaper websites increased 27% year on year during the second half of 2006. The report also shows that during the second half of the year, unique visitors to newspaper websites averaged 57.3… Continue reading 36% Of US Internet Users Visit Newspaper Websites

The Scotsman will this weekend launch a £250,000 advertising campaign promoting record audience figures.Although the newspaper’s year on year print sales dropped by almost 10% in the February ABCs, to 59,092, the title is celebrating its audience beating the four million mark for the first time in its illustrious history.The four million mark was bettered… Continue reading Scotsman To Launch Major Ad Campaign

Thomas Geitner has joined the BBC Worldwide board as a non-executive director. Geitner joined Vodafone in 2000 as an Executive Director with responsibility for global Business Integration. He left the company at the end of last year.Geitner will advise on new media developments, investments and international growth as BBC Worldwide gears up for major digital… Continue reading BBC Worldwide Appoints Non-Executive Director

Jay Hunt, controller, BBC daytime and early peak, has commissioned two new entertainment shows intended to bring some “springtime sparkle” to daytime on BBC One and BBC Two.Pop icon Donny Osmond will host Identity, billed as the ultimate mind-game from Reveille for BBC Two.Already a hit in the US, this intense game of impulse and… Continue reading Two New BBC Entertainment Shows

Sir Richard Branson is thought to be the favourite to buy Virgin Radio following yesterday’s decision by its owner SMG to float it on the stock market. According to reports in the trade press, a brand rights ownership clause included in the deal which saw the station originally sold off from the Virgin Group could… Continue reading Branson Could Bid For Virgin Radio

The iconic video for Duran Duran’s top selling 80s single Rio is the theme for a new TV campaign for GMG Radio’s Real Radio and Century FM stations.The humorous ads feature a couple singing on a narrow boat rather than the glamorous yacht of the original.The 20 and 30-second commercials will promote the ‘Music you… Continue reading GMG Launches New TV Ad Campaign

Chrysalis-owned Heart Radio has announced the appointment of Paul Gerrard as its new deputy programme director in the West Midlands.In his new role, Gerrard will report into programme director, Luis Clark, and will oversee Heart output across Birmingham, Coventry, Wolverhampton and surrounding areas.Most recently Gerrard has been the programme controller at Fire 107.6 in Bournemouth.… Continue reading Heart Appoints Deputy Programme Director

Mobile service provider O2 is set to launch a new £5 million brand campaign, which will cover television, cinema and posters.The campaign, which was created by Vallance Coleman Carruthers Priest, will begin on Monday, with the execution in line with the previous O2 style but aiming to produce a warmer and more natural environment to… Continue reading O2 To Launch £5 Million Brand Campaign

Capital Gold has undertaken its biggest marketing partnership initiative in the station’s history to promote the official website for English tourism, enjoyengland.com, and the Greater London Authority’s activity surrounding St. George’s Day 2007.The classic hits station will roll out the promotional campaign across the Capital Gold Network, on-air and online, and will drive traffic to… Continue reading Capital Gold Undertakes Huge Marketing Partnership