Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step

The World Association of Newspapers (WAN) has launched a new initiative aimed at developing a new measurement standard for newspaper readership across print and digital.It has set up a Media Measurement Integration Task Force to explore the possibility of creating a global standard for combined print and digital measurements.The task force’s first project will be… Continue reading WAN To Develop Measurement Standard For Digital And Print Newspapers

Sir Martin Sorrell, head of WPP, has said that those in charge of running media companies should make sure that they keep up with the shift in power taking place in the media industry.Sorrell, speaking yesterday at a Chrysalis event, said that media owners need to get their heads around the fact that profitability will… Continue reading Sorrell: Media Owners need To Keep Pace With Change

The increasing power of digital media and the new ways in which consumers use the media to communicate are central to the future of the industry, according to Sir Martin Sorrell, CEO of WPP. Sorrell, speaking to LBC’s Nick Ferrari at a Chrysalis event, said that a significant shift is taking place which will see… Continue reading Sorrell: New Media Central To Future Of Industry

De Agostini, the Italian publisher, is understood to be preparing a bid for Endemol, the producer of Big Brother. It is believed that De Agostini has hired US bank Citigroup to examine the possibility of making a bid for the 75% stake which Telefonica could be putting up for sale (see Telefonica Board Meets To… Continue reading De Agostini Could Make Endemol Bid

Eight out of ten internet connections are now via broadband, according to a new report from the Office Of National Statistics. The survey of internet service providers shows that in December 2006, broadband connections accounted for 79.2% of all internet connections. The Office of National Statistics says that the year-on-year increase in broadband connections was… Continue reading UK Broadband Connections Increase

Residential subscriptions to broadband internet services grew 20% in 2006 to exceed 50 million US households, according to Digital Lifestyles: 2007 Outlook, a new study from Parks Associates. The report estimates that US residential broadband subscriptions will surpass 60 million households by the end of 2007, accounting for 55% of all US households. Kurt Scherf,… Continue reading US Residential Broadband Penetration Grows

New research from Frost & Sullivan reveals that the global set top box market has been experiencing significant growth, due in most part to Internet Protocol Television (IPTV). The World Set Top box Semiconductors Markets report shows that this market earned revenues of $1.77 billion in 2006 and forecasts that it will reach $4.2 billion… Continue reading IPTV Boosts Set Top Box Market