Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007

US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007

Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss

A new report from GroupM says that as little as 2% of TV advertising revenues ‘disappear’ from the market because of the Contract Rights Renewal (CRR) mechanism.The report is the first time that an estimate has been made for the amount of money lost under CRR.According to the report, the majority of the money which… Continue reading 2% Of TV Ad Revenues ‘Disappear’ From The Market Because Of CRR

Virgin Radio Breakfast Show DJ Christian O’Connell has launched the station’s latest promotion, its first of 2007.Every day for five weeks listeners of the Christian O’Connell Breakfast Show will have one of their January bills paid for by the commercial pop and rock radio station.The ‘Pay Your Bills’ promotion is intended to engage existing listeners… Continue reading Virgin Radio Launches New Promotion

Endemol has agreed a deal to buy Endemol France from owner Telefonica, saying that the acquisition would be worth £300 million. Bids are now expected for Endemol, with some in the trade press saying that it could have a new owner by the end of April. In a statement, Endemol said that its French division… Continue reading Endemol Acquires French Endemol Division

A new survey has revealed that 63% of UK adults would rather watch on-demand television programmes on their sets, via a broadband connection, than their traditional TV viewing schedule.The Tiscali TV Trends Report 2007 report found that of those who already view on-demand content, 42% actually watching less TV as a result, while 41% view… Continue reading UK Adults Prefer On-Demand To Traditional TV Viewing

The introduction of the new London freesheets was the most important media event of 2006, according to MediaTel NewsLine’s first End of Year Poll.The battle between the new free titles in the summer (see Lunchtime News War Starts Today), proved to be the most significant media event of the year according to NewsLine readers, taking… Continue reading London Freesheet Battle Was Most Significant Media Event Of 2006

Fru Hazlitt has resigned as the chief executive of SMG’s radio business, and will be replaced by Paul Jackson, currently Virgin Radio’s programme director, with immediate effect. Hazlitt joined SMG in August 2005 as chief executive of Radio from Yahoo! UK and Ireland, where she was managing director. Jackson was regional programme director for Capital… Continue reading Fru Hazlitt Resigns As SMG Radio Chief Executive