Nielsen//NetRatings has announced that on the day after Christmas, US traffic to retail websites included in its eShopping Holiday Index grew 35% year on year, from 20.9 million in 2005 to 28.1 million in 2006. Nielsen//NetRatings says that shopping were going online to check out after-Christmas sales, redeem gift cards and spend holiday cash, or… Continue reading Christmas US Online Retail Traffic

Although High Definition TVs (HDTVs) continue to be primarily purchased as replacements for the main home TV in the US, new research from The Diffusion Group (TDG) suggest that HDTV sets are increasingly finding their ways into other rooms of the home. DGT says that among broadband households in particular, approximately 40% of HDTVs now… Continue reading HDTVs Expanding Beyond Home Living Rooms

According to a new report from The Diffusion Group (TDG), the number of broadband enabled TVs is expected to exceed 162 million households globally by 2011. TDG defines broadband televisions as those which are capable of directly or indirectly receiving broadband video content. Colin Dixon, senior analyst and author of the Broadband Video: Redefining the… Continue reading Broadband Enabled TVs To Exceed 162 Million

Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007

US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007

The new series of Judge John Deed brought around six million adult viewers to BBC One last night, giving the channel a 25% audience share between 9pm and 10pm.Meanwhile, over on Channel 4, the latest goings on in the Celebrity Big Brother house lured 3.5 million on average, giving the broadcaster a 14.5% viewing share,… Continue reading Viewers Judge John Deed A Success

Apple has launched the iPhone, a touch-screen handset that combines a mobile phone, internet access, and iPod music and video playback features.The internet-ready iPhone will use the Apple OS X operating system and allow users to watch movies, download songs and store photos, as well as offering email, calendar and contacts software found in rival… Continue reading Apple Launches Blackberry Rival

Trinity Mirror has closed down its magazine unit, following the company’s failure to successfully launch a consumer magazine.Closure of the unit, which produces the colour magazines for the group’s newspapers, could make dozens of staff redundant.The Sunday Mirror will now produce Celebs on Sunday while the Daily Mirror will produce We Love Telly!, which appears… Continue reading Trinity Mirror Shuts Magazine Unit

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss

A new report from GroupM says that as little as 2% of TV advertising revenues ‘disappear’ from the market because of the Contract Rights Renewal (CRR) mechanism.The report is the first time that an estimate has been made for the amount of money lost under CRR.According to the report, the majority of the money which… Continue reading 2% Of TV Ad Revenues ‘Disappear’ From The Market Because Of CRR