Geoff Unwin, chairman of United Business Media, is to leave the business information company at the end of 2007. Unwin has been chairman of United Business Media since November 2002, having been first appointed to the board in 1996. Unwin said: “UBM has a clear strategy and a first rate management team who are executing… Continue reading Chairman To Leave UBM

Dominic Stead, currently joint managing director at Media Planning Group, has joined InviseoMedia, the in-flight media company as its new CEO. Stead takes over from Andersen Cheng, currently acting CEO at Inviseo Media, and will be responsible for taking the InviseoMedia proportion global and building on the recent deal to supply Ryanair’s fleet with tray-table… Continue reading Stead Leaves MPG

Richard Addis, the former editor of the Daily Express and FT Weekend, is to launch a free daily newspaper in London at the end of March.The new paper, called Newsstand, will be delivered each weekday morning to 30,000 upmarket London homes.According to reports in the trade press, the paper’s content will come mostly from third… Continue reading New Free Paper For London

Sky is to launch a large scale marketing campaign to promote a triple-play offering of broadband, TV and telephone.The new package, called See, Speak, Surf, has a £20 connection fee and customers will also have to pay BT line rental of £11 per month.The TV package will include all of Sky’s basic channels, including Sky… Continue reading Sky To Launch Triple Play Bundle

David Pemsel has been appointed as ITV’s group marketing director, following the departure of Clare Salmon at the end of last year.Pemsel, who joined ITV in October 2005 as marketing director, will be responsible for ITV’s overall marketing strategy including on and off-air marketing for the broadcaster’s branded channels, trade marketing, media planning and programme… Continue reading New Marketing Boss For ITV

Online activities will be the direct marketing spending priority of 2007, according to Alterian’s fourth transatlantic annual survey of over 500 direct marketers, marketing service providers and agencies. The survey found that 85% of respondents expect their online direct marketing expenditures to increase in 2007. This spending projection is the largest expected increase since the… Continue reading Online To Be Main Marketing Spending Priority Of 2007

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets. Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%

Initial audited figures reveal that Channel 4’s post-tax surplus fell to £20 million last year from £48.5 million in 2005, whilst advertising on the channel fell to about £665 million from £706 million over the same period. According to a report in today’s Guardian, the broadcaster’s digital channels softened some of the impact of this… Continue reading Channel 4 Sees Ad Revenues Fall