Trinity Mirror has closed down its magazine unit, following the company’s failure to successfully launch a consumer magazine.Closure of the unit, which produces the colour magazines for the group’s newspapers, could make dozens of staff redundant.The Sunday Mirror will now produce Celebs on Sunday while the Daily Mirror will produce We Love Telly!, which appears… Continue reading Trinity Mirror Shuts Magazine Unit

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss

A new report from GroupM says that as little as 2% of TV advertising revenues ‘disappear’ from the market because of the Contract Rights Renewal (CRR) mechanism.The report is the first time that an estimate has been made for the amount of money lost under CRR.According to the report, the majority of the money which… Continue reading 2% Of TV Ad Revenues ‘Disappear’ From The Market Because Of CRR

Virgin Radio Breakfast Show DJ Christian O’Connell has launched the station’s latest promotion, its first of 2007.Every day for five weeks listeners of the Christian O’Connell Breakfast Show will have one of their January bills paid for by the commercial pop and rock radio station.The ‘Pay Your Bills’ promotion is intended to engage existing listeners… Continue reading Virgin Radio Launches New Promotion

Endemol has agreed a deal to buy Endemol France from owner Telefonica, saying that the acquisition would be worth £300 million. Bids are now expected for Endemol, with some in the trade press saying that it could have a new owner by the end of April. In a statement, Endemol said that its French division… Continue reading Endemol Acquires French Endemol Division

Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007

A new report from Forrester Research reveals that a growing number of consumers are moving from voice-only mobile services to other activities, paving the way for a viable audience for mobile marketing. The Forrester data shows that 35% of US households that own a mobile phone currently engage in text messaging and 11% access the… Continue reading US Consumers Ready For Mobile Marketing

EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

A new survey has revealed that 63% of UK adults would rather watch on-demand television programmes on their sets, via a broadband connection, than their traditional TV viewing schedule.The Tiscali TV Trends Report 2007 report found that of those who already view on-demand content, 42% actually watching less TV as a result, while 41% view… Continue reading UK Adults Prefer On-Demand To Traditional TV Viewing

The introduction of the new London freesheets was the most important media event of 2006, according to MediaTel NewsLine’s first End of Year Poll.The battle between the new free titles in the summer (see Lunchtime News War Starts Today), proved to be the most significant media event of the year according to NewsLine readers, taking… Continue reading London Freesheet Battle Was Most Significant Media Event Of 2006