The total number of text messages sent in the UK for August soared to over 3.6 billion, which is the highest monthly total ever recorded, according to the latest figures from the Mobile Data Association (MDA). This latest data indicates an increase of 100 million messages on the previous highest total recorded in July. Contributing… Continue reading Text Messaging For August Soars To Record Levels
ARCHIVE ▸ The Media Leader Staff
YouTube is the most popular video sharing website in the UK, beating Google and MySpace, according to a report by HitWise.The site takes a 60% share of the market, which is more than twice Google’s share and 10 times that of MySpace. YouTube’s dominance in Britain is even more complete than in the US, where… Continue reading YouTube Is Most Popular Video Sharing Website In UK
Yahoo! is said to be in talks to buy MySpace and Bebo rival Facebook, for a figure thought to be close to $1 billion (£526 million).Any move on the social networking site, which is the seventh most visited site in the US, could anger Microsoft. Last month, the software giant signed an online advertising deal… Continue reading Yahoo! Could Buy Social Networking Site
IPC Country & Leisure Media (CALM) has announced the promotion of Adrian Booker to associate publisher of its sports titles.Booker joined IPC Media in 2000 as the first intake of the graduate training scheme run by the UK’s magazine distribution company, Marketforce.He worked as a circulation executive within CALM for two years before moving to… Continue reading IPC Promotes Booker
The decline in ITV1’s ad revenue is expected to continue into the fourth quarter of the year, following an 18% decline in Q3. A report in today’s Financial Times says that advertising revenue is now expected to fall 20% year on year for the three months to December. In addition, the broadcaster looks set to… Continue reading ITV Ad Revenue Decline Expected To Continue In Q4
Virgin Radio and TalkSport could have their AM radio licences removed by Ofcom by 2012, so that the regulator can use the spectrum for new digital radio stations.Three new national stations and a range of local stations could be made out of the spectrum used by the two national AM services, according to Ofcom’s director… Continue reading Virgin Radio And TalkSport Could Lose AM Licences
Daily Mail & General Trust (DMGT) has announced that advertising revenue for both its national and regional divisions declined year on year for the 11 months to the end of August. DMGT’s national division, Associated Newspapers, saw total advertising revenues fall by 2% (6% excluding acquisitions), with DMGT putting the “robust performance” down to strong… Continue reading DMGT Ad Revenues Decline
A new report from Informa Telecoms & Media shows that 40% of homes in Western Europe will have digital TV by the end of this year. Informa’s Western European TV report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a… Continue reading Bundles And Convergence Driving Digital TV Takeup
UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User-Generated-Content Websites Show Large Traffic Growth
ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.The mall media format was chosen for the launch to specifically target students and younger… Continue reading Fashion Label Chooses ScreenFX To Launch