Total US advertising expenditures in the first six months of 2006 increased 4.1% to $73 billion year on year, according to new data released by TNS Media Intelligence. Spanish language media benefited from a boost in the form of this summer’s World Cup, rising 20.5% to $2.4 billion, whilst internet display advertising, rose 18.95 to… Continue reading Total US Advertising Expenditures Increased 4.1% In H1

The ABC National Newspaper circulation figures for August are released today, and it remains to be seen whether the decline in sales will continue.The NewsLine team will be providing expert analysis of all the top stories to emerge from the newly released figures, and will be tackling the top talking points of the day.NewsLine will… Continue reading August National Newspaper ABCs Released Today

ScreenFX, the digital advertising and communications specialist, has announced the acquisition of POPtv, which gives the brand a portfolio of over 3,050 screens.POPtv is an independent media sales company representing screen media in shopping malls, health and retail environments. With the acquisition of POPtv, ScreenFX doubles recently published consumer reach to 722 million consumers per… Continue reading ScreenFX Doubles Consumer Reach

Sony’s £40 million Christmas TV advertising push for its Playstation 3 console has been shelved after the video game giant pushed back the console’s European launch date.The entertainment system was to be launched in the PAL territories of Europe, Russia, Middle East, Africa and Australasia from November 17 2006, but Sony has now revised this… Continue reading Playstation 3 Christmas Ad Campaign Shelved

Mike Clasper, former chief executive of BAA, has apparently been approached by the chairman of ITV about taking over the chief executive role following Charles Allen’s departure.According to a report in today’s Independent, Clasper has held discussions with Sir Peter Burt and is keen on the job, although there are no guarantees he would take… Continue reading Clasper In Discussions For ITV Top Job

Top Up TV has announced details of a new service with a digital video recorder, which allows recording of programmes that are downloaded overnight as well as regular Freeview channels.The service has launched in part because Five are taking two of Top Up TV’s live daytime and evening channel streams to launch Five US and… Continue reading Top Up TV To Begin Anytime Recording Service

BT has named BBC1, ITV1 Channel 4 and E4 as partners for its TV to mobile service BT Movio, which launches next month.The service is broadcast using the digital audio broadcasting (DAB) network and is navigated through the world’s first implementation of a DAB delivered EPG on a mobile TV phone.Virgin Mobile will be the… Continue reading BT Announces Partners For Mobile TV Service

Youngsters should be protected from exploitative marketing techniques used on the internet, as well as from television advertising, as part of an all out bid to halt the rise in childhood obesity, according to the public health think tank, the International Obesity TaskForce (IOTF).The IOTF said that an internationally enforceable code was needed to give… Continue reading Proposal To Ban Internet Junk Food Ads

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media.Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach $1.5… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Free morning paper the Metro is to launch in Brighton on Monday, meaning that the title is now available in 15 UK cities.The paper will be distributed on buses and at rail stations including Hove, Worthing and Lewes, and will carry the same content as the London edition.The paper, developed in partnership with Medialab, a… Continue reading Metro Launches Monday In Brighton