The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
ARCHIVE ▸ The Media Leader Staff
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
Mediatel News and Mediatel Events will celebrate the very best in media leadership with the free-to-enter Media Leaders Awards 2021.
After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.