The global travel market lost nearly half its value in 2020 and will take another three years to recover, Zenith’s report explains.
ARCHIVE ▸ The Media Leader Staff
Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.
Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.
Paul Rowlinson, a 16-year GroupM veteran, is leaving the WPP media-buying group and the media industry.
Ocean’s board and management believe the company is “undervalued”.
Paul Keenan, Bauer Media’s president of audio, has been promoted to group chief operating officer and has been appointed to the executive board.
Publicis Groupe media agency has appointed Katharine Baker, a former managing partner at Blue 449, as its new chief client officer.
More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.
The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.
Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.
