Brands have not done enough collectively to tackle tough questions around “total media planning” across different channels, Bacardi’s head of commercial procurement Kester Fielding has said.
ARCHIVE ▸ The Media Leader Staff
NABS has revealed a spike in referrals to therapy services for counselling in the last two months for advertising and media professionals.
There’s just one week left before the final window closes for this year’s Mediatel Media Research Awards.
The Government needs an urgent “action plan” for radio to ensure it remains freely available online, MPs have warned.
Advertisers have seen a 10% profit increase due to advertising in newsbrands over the last three years, new research from Omnicom and trade body Newsworks has found.
The Competition & Markets Authority has fined Facebook £50m after “deliberately” failing to give information to the UK regulator as it investigates the purchase of Giphy.
Everybody within an organisation is increasingly sharing in the responsibility of building the company’s brand, according to the UK & Ireland MD of Entain.
Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.
The WPP agency appears to be making good on a pledge to “lean in” to inhousing.
“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.
