IPC ignite! is to broaden the appeal of its Uncut music and movie title with the publication of a sister magazine, Uncut DVD.The new title will focus on the “world’s finest movies,” offering readers background information on both new and old movies, as well as reviews, interviews and behind-the-scenes access to the “greatest films ever… Continue reading IPC Broadens Uncut Offering With DVD Title
ARCHIVE ▸ The Media Leader Staff
ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins
Digital radio broadcaster and programme producer, UBC Media, has announced that revenues for the group have continued to grow in line with expectations, with advertising revenues for its radio division up by 20% year on year for the first six months of 2005. The strong performance seen in UBC’s radio sector reflects the industry’s transition… Continue reading UBC Radio Revenues Up 20%
Worldwide digital music sales rose enough in the first half of 2005 to offset the decline in physical music sales which is damaging the music industry. Despite this, however, new figures from market research firm Synovate show that 70% of consumers in Asia download music without paying. According to Synovate, ways in which music providers… Continue reading Majority Of Music Downloads In Asia Free
In the US, traditional media looks set for a boost from online advertising, with internet retailers revealed to have plans to advertise off line this year, according to a recent survey from Shop.org/BizRate Research. The 2005 Online Holiday Mood study found that direct marketing was the most popular offline marketing tactic, with nearly two thirds… Continue reading Online Advertisers To Boost Traditional Media
Groupe Bollore, headed by Havas chief executive and French entrepreneur Vincent Bollore, is preparing to increase its stake in Aegis, fuelling industry speculation over a possible take-over bid for the media and communications business. According to reports this weekend in the Sunday Times, Bollore intends to push his stake up to almost 20%, after increasing… Continue reading Groupe Bollore To Push Aegis Stake To 20%
During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005
UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%
BSkyB is to allow advertisers to sell goods directly to customers through interactive TV advertisements, with viewers able to purchase using a credit or debit card directly via their TV set.Viewers pressing red during an interactive advert will now be able to leave the broadcast stream and be taken to a specially created dedicated advertiser… Continue reading Sky Plans Purchases Through Interactive Ads
UKTV is to launch a dedicated sports channel later this month, according to reports this morning, with the name UKTV Sport being used in a soft launch next week.According to the Guardian, the new channel is the result of extra funding secured by UKTV, which has enabled the project to go ahead after years of… Continue reading UKTV To Launch Sports Channel