Five has invited agencies to pitch for its advertising account ahead of a rebrand later this year, an activity the broadcaster’s incumbent agency, TBWA/London, will play no part in following its decision not to re-pitch for the business.Five’s director of marketing, Jane Scott, said that TBWA/London had created “exciting and creative” work for the broadcaster… Continue reading Five Scouts For Agency Ahead Of Rebrand

The finale of ITV’s Soapstar Superstar on Saturday delivered a harsh blow to Channel 4’s Celebrity Big Brother, despite its surprise introduction of TV veteran Jimmy Saville to the famous house.The all-singing celebrity showdown drew a mammoth 7.5 million adults on average, compared with Big Brother‘s 2.8 million.ITV also saw success with the launch of… Continue reading ITV’s Saturday Shows Put Channel 4 In The Shade

United Business Media (UBM) has announced the appointment of Gary Hughes as the new chief executive of CMP Information (CMPi), the company’s specialist consumer publishing division.Hughes will take up the new role later this month, bringing extensive media experience, most recently from his five year role as group finance director at Emap, a position which… Continue reading UBM Appoints Ex-Emap Director As New CMPi Chief Exec

Reports this morning suggest that a merger deal between cable giant NTL and Virgin Mobile may soon be completed, with the mobile firm’s board believed to have provisionally accepted a revised acquisition bid from the cable operator.According to a Press Association report, a revised offer of 372p per share has been tabled by NTL, increasing… Continue reading Virgin Mobile Close To Accepting NTL Merger

United Business Media (UBM) has announced the appointment of Gary Hughes as the new chief executive of CMP Information (CMPi), the company’s specialist consumer publishing division. Hughes will take up the new role later this month, bringing extensive media experience, most recently from his five year role as group finance director at Emap, a position… Continue reading UBM Appoints Ex-Emap Director As New CMPi Chief Executive

Market information group, Taylor Nelson Sofres (TNS), has announced the appointment of Pedro Ros, as managing director of the group with immediate effect. The role will see Ros assume responsibility for the global account and specialist sector activities of the TNS custom business. Commenting on the appointment, David Lowden, chief executive of TNS, said: “This… Continue reading TNS Appoints New Managing Director

Uptake of third generation (3G) mobile technology in the US is on the rise, with new predictions from the Yankee Group forecasting 3G subscriber numbers to reach 28 million by 2008, up from the current level of 580,000. Mobile service providers see 3G technology as a way of opening up new and lucrative revenue streams.… Continue reading US 3G Subscribers To Hit 28 Million By 2008

Direct marketing spend in the UK and North America looks set to rise over the next 12 months, with results from a new survey from Alterian, showing 63% of respondents believe that direct marketing spend will increase over the next 12 months. Looking at the UK, Alterian found that confidence was higher among marketers, with… Continue reading Direct Marketing Spend To Rise In 2006

Women are catching up with men in most areas in internet usage, with a new study from the Pew Internet and American Life Project finding that, despite men and women using the medium for different things, the user population is evenly divided between the genders. Surveys conducted between January and June of last year found… Continue reading Women Catching Up With Men Online

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones.According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared to… Continue reading BT Reveals Consumer Interest In Mobile TV