ITV’s singing showdown, Soapstar Superstar, continued to trump Channel 4’s Celebrity Big Brother last night, but was put under increased pressure by an unlikely contender – BBC One’s Traffic Cops.ITV’s soapstar sing-a-thon drew an average adult audience of 5.5 million last night, topping Channel 4’s 3.9 million, while Traffic Cops drew a respectable average of… Continue reading ITV Soapstars Put Under Pressure By Traffic Cops

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month.The consensus in the advertising industry is that it has been a… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Sir Robert Phillis, chief executive of Guardian Media Group (GMG) has announced that he will be stepping down from the position in July, due to health reasons. The chief executive will also retire from the Scott Trust, which owns GMG, but will remain on GMG’s board as a non-executive director. Commenting on his retirement, Phillis… Continue reading Phillis Resigns As GMG Chief Executive

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month. The consensus in the advertising industry is that it has been… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Market information company, Taylor Nelson Sofres (TNS) has revealed that it expects to deliver underlying revenue growth of around 4% and improvement in adjusted operating margin of 25-50 basis points for the full year. According to TNS’s trading statement, demand for syndicated services continues to grow steadily, while demand for custom research is more variable… Continue reading TNS Expects To Reveal Revenue Growth Of 4%

Talylor Nelson Sofres (TNS) has announced the appointment of Donald Brydon as chairman, taking up his position with immediate effect and succeeding Tony Cowling. Commenting on the appointment, Cowling said: “Donald Brydon has had a distinguished career and brings to TNS a wealth of experience from both the commercial and financial sectors. TNS has grown… Continue reading TNS Appoints Brydon As Chairman

The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones. According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared… Continue reading BT Reveals Consumer Interest In Mobile TV

Titan Outdoor Ireland has scooped the five year contract to sell transit and rail advertising across all of operator CIE’s locations in the Republic of Ireland.The win sees Titan take over the contract from Viacom Outdoor, which had previously expressed hope to retain the sales rights, following Maiden Outdoor’s withdrawal from negotiations last year (see… Continue reading Titan Scoops CIE Account From Hopeful Viacom Outdoor

Channel 4 saw 4.4 million adult viewers tune in to the season finale of Lost last night, building on Celebrity Big Brother‘s average of 3.9 million, but failing to top ITV’s Soapstar Superstar.The ITV talent contest outperformed both Channel 4 programmes, with an average audience of 5.1 million, while BBC One drew a comparatively small… Continue reading Lost Hits Ratings High But Fails To Topple Rivals