Mobile phone giant Orange has signed as the sponsor of Virgin Radio’s new Christian O’Connell Breakfast Show, marking the firm’s biggest-ever radio sponsorship deal, and the largest on-air and online brand marketing deal in the Virgin Breakfast’s history.The scale of the deal, Virgin claims, is testament to the appeal of Sony Award winning O’Connell, who… Continue reading Virgin Signs Largest Ever Breakfast Sponsorship

IPC Advertising has appointed Caroline McDevitt as its new managing director with immediate effect, seeing the media boss take a seat on the IPC Media Board.McDevitt joined IPC last May as director of group advertising (see IPC Picks McDevitt For Group Ad Director Role), and will now chair the IPC Advertising Executive, leading the company’s… Continue reading IPC Advertising Appoints McDevitt As New MD

Global advertising firm, WPP, has announced the purchase of Polish market research company, Pentor Instytut Badania Opinii i Rynku S.A, integrating the business into its global market research network, Research International. Pentor has been affiliated to Research International since its beginning in 1991, with its clients including Frito-Lay, Polska Telekom, PKN Orlen, Dr Oetker Polska… Continue reading WPP Extends Reach In Poland

News Corporation has announced the promotion of Jeremy Philips to the position of executive vice president, office of the chairman. The role will see Philips assume responsibility for the company’s internet investments as well as focusing on acquisitions and strategy. He will continue to report to Rupert Murdoch, News Corporation’s chairman and chief executive officer.… Continue reading News Corp Promotes Philips To Executive Vice President

Didier Suberbielle, managing director of magazine publisher Les Publications Conde Nast, has announced that he will be leaving the position to take up the role of chief executive officer at Europe’s leader in dietetic foods, Nutrition & Sante. Commenting on his decision, Suberbielle said: “Conde Nast is an extraordinary company with unique brands. In the… Continue reading Conde Nast MD Announces Departure

US online shopping spend reached $30.1 billion during this year’s holiday season, with new figures showing the sector to have risen by 30% compared to the same time last year. According to the new Holiday eSpending Report from Goldman Sachs, Nielsen//NetRatings and Harris Interactive, 2005 holiday online sales were at the high end of expectations,… Continue reading US E-Commerce Passes $30 Million For 2005 Holiday Season

The UK has overtaken France as the largest broadband country in Europe, with the latest estimates from Point Topic suggesting that the UK will have 9.8 million broadband lines by New Year’s Day 2006 compared to France with 9.7 million. The expected strong performance comes on the backend of a healthy third quarter for DSL… Continue reading UK Overtakes France As Largest European Broadband Country

Older internet users are using the internet more heavily compared to this time a year ago, with a new study from Burst Media! showing that 61% of users aged 55 and over have increased their online presence. The survey revealed that the majority of respondents, 65.5%, visited more websites than they did this time last… Continue reading Older Users Move Online

Channel 4 looks set to cause controversy this Thursday, with the latest series Celebrity Big Brother rumoured to have signed shamed TV presenter Michael Barrymore.Newspaper reports this morning claim the former TV presenter and comedian will join Playboy model Anna Nicole Smith and comedian Johnny Vegas in the show, just weeks after Ofcom dismissed criticism… Continue reading Barrymore Tipped For Celeb Big Brother

The new year got off to a positive start for some of Britain’s largest broadcasters, as the Office of Fair Trading gave the thumbs up to the merger of NTL and Telewest, as well as BSkyB’s acquisition of Easynet just days before 2006 began.Announcing its decision, the OFT stated that “Both cases relate to the… Continue reading OFT Gives Green Light To Media Mergers