Robert Lerwill, chief executive of Aegis has said that the media and communications company is not holding any talks with Vincent Bollore in regards to a possible merger with rival advertising group Havas. Lerwill added that he would be opposed to granting Bollore a seat on the Aegis board of directors if the French entrepreneur… Continue reading Lerwill Denies Possible Havas Merger

Total advertising expenditure in the US is forecast to rise by 5.4% in 2006, generating $152.3 billion in measured media spend, according to the latest estimates from TNS Media Intelligence. TNS projects adspend to grow at a slower rate in the first half of the year, rising by 5%, versus the stronger 5.7% expected in… Continue reading TNS Forecasts US Adspend To Rise By 5.4% In 2006

Online searches are the most popular source for finding information on Voice over Internet Protocol (VoIP), with a new survey by Yahoo! showing that 90% of respondents say they use the internet to learn about the technology. According to the US study, conducted by the National American Testing Organisation, 67% of the 302 home broadband… Continue reading VoIP Searches Prove Popular Online

US on-demand internet content revenues are expected to reach $9 billion by 2010, with consumer spending for online entertainment forecast to grow by 260% over the next five years, according to new research from Parks Associates. The Digital Lifestyles: 2006 Outlook report estimates revenue to increase by $6.6 billion over the next four years, driven… Continue reading US On-Demand Internet Content Revenues To Hit $9 Billion By 2010

China is expected to become a major market for legal online music downloading, with new research from In-Stat forecasting the region to enjoy an estimated annual revenue of US $222 million by 2008. According to the high-tech market research firm, this strong growth is fuelled by the launch of several third-party online music stores, and… Continue reading China Music Downloading Market To Hit $222 Million By 2008

Celebrity Big Brother continued to pull in the numbers for Channel 4, with the reality show attracting an average adult audience of 4.6 million viewers, tuning in last night to watch the eviction nominations.BBC1 also saw success with an average adult audience of 9.6 million for Eastenders, while Holby City attracted 6.6 million adult viewers.Elsewhere,… Continue reading Celebrity Big Brother Continues To Pull In Viewers

Search internet giant, Google, has appointed Mark Howe as managing director of Google UK, continuing Google’s ongoing investment in Europe.Howe brings with him over 20 years worth of experience working in the British television industry, with his previous position being managing director of Flextech’s media sales house, Interactive Digital Sales.Commenting on the appointment, Howe said:… Continue reading Google Appoints Howe As UK MD

Virgin Radio is to embark upon a high-tech marketing blitz to promote its new Christian O’Connell Breakfast Show, streaming the programme to several major internet portals, creating an uncut podcast of week’s shows and even broadcasting to a ‘sonic bus shelter’ over the coming weeks.The new breakfast show, which launches on 23 January, will be… Continue reading Virgin To Promote Breakfast Through Portal Streaming

Search engine giant Google, has agreed to pay $1.2 billion for American company, dMarc Broadcasting, marking the company’s first entrance into the radio broadcasting field.dMarc Broadcasting provides automated advertising delivery platforms, allowing users customers to schedule and implement radio advertising airtime. The purchase of the business will give Google the ability to offer AdWords users… Continue reading Google Enters Into Radio Advertising Market

The first ‘advertainment’ campaign to be run on ITV has proved successful for advertiser MFI, which saw around 90,000 responses via text, phone and online over the Christmas period.MFI’s ‘Best Ever Sale’ campaign invited viewers to enter a competition through text, phone or online, with the £25,000 prize winner announced live on air on Christmas… Continue reading First ‘Advertainment’ Campaign Sees Strong Response