Uptake of third generation (3G) mobile technology in the US is on the rise, with new predictions from the Yankee Group forecasting 3G subscriber numbers to reach 28 million by 2008, up from the current level of 580,000. Mobile service providers see 3G technology as a way of opening up new and lucrative revenue streams.… Continue reading US 3G Subscribers To Hit 28 Million By 2008

Direct marketing spend in the UK and North America looks set to rise over the next 12 months, with results from a new survey from Alterian, showing 63% of respondents believe that direct marketing spend will increase over the next 12 months. Looking at the UK, Alterian found that confidence was higher among marketers, with… Continue reading Direct Marketing Spend To Rise In 2006

Women are catching up with men in most areas in internet usage, with a new study from the Pew Internet and American Life Project finding that, despite men and women using the medium for different things, the user population is evenly divided between the genders. Surveys conducted between January and June of last year found… Continue reading Women Catching Up With Men Online

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones.According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared to… Continue reading BT Reveals Consumer Interest In Mobile TV

ITV’s singing showdown, Soapstar Superstar, continued to trump Channel 4’s Celebrity Big Brother last night, but was put under increased pressure by an unlikely contender – BBC One’s Traffic Cops.ITV’s soapstar sing-a-thon drew an average adult audience of 5.5 million last night, topping Channel 4’s 3.9 million, while Traffic Cops drew a respectable average of… Continue reading ITV Soapstars Put Under Pressure By Traffic Cops

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month.The consensus in the advertising industry is that it has been a… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Sir Robert Phillis, chief executive of Guardian Media Group (GMG) has announced that he will be stepping down from the position in July, due to health reasons. The chief executive will also retire from the Scott Trust, which owns GMG, but will remain on GMG’s board as a non-executive director. Commenting on his retirement, Phillis… Continue reading Phillis Resigns As GMG Chief Executive

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month. The consensus in the advertising industry is that it has been… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Market information company, Taylor Nelson Sofres (TNS) has revealed that it expects to deliver underlying revenue growth of around 4% and improvement in adjusted operating margin of 25-50 basis points for the full year. According to TNS’s trading statement, demand for syndicated services continues to grow steadily, while demand for custom research is more variable… Continue reading TNS Expects To Reveal Revenue Growth Of 4%

Talylor Nelson Sofres (TNS) has announced the appointment of Donald Brydon as chairman, taking up his position with immediate effect and succeeding Tony Cowling. Commenting on the appointment, Cowling said: “Donald Brydon has had a distinguished career and brings to TNS a wealth of experience from both the commercial and financial sectors. TNS has grown… Continue reading TNS Appoints Brydon As Chairman