In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

October saw different technologies emerging in the television marketplace, with the MediaTelINSIGHT TV Technology seminar bringing the issues associated with these to the forefront of a heated and topical discussion. The seminar identified six main technologies transforming the television arena; personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV),… Continue reading INSIGHTanalysis: Media Healthcheck – October 2005

The majority of younger adults now use picture messaging and the mobile internet, with the latest findings from the UK Mobile Media Monitor study showing that 36% of mobile phone owners now use their phones to send and receive picture messages, up from 21% at the same time last year. The study, conducted by global… Continue reading UK Mobile Users Embrace Picture Messaging

Paid Search is predicted to generate more than $14 billion globally in 2006, enjoying an increase of 41% from the estimated $10 billion that it made in 2005, according to a new report from Piper Jaffray. Leading the way in the paid search arena is Google, expected to grow its net revenues by more than… Continue reading Paid Search To Reach $14 Billion Worldwide In 2006

ITV’s James Bond film, Die Another Day, notched up an impressive average audience of 5.5 million last night, flooring competitive programming from the BBC, which scored 3.6 million with Dying To Be Thin, and 4.2 million with the late evening news.Channel 4 also broadcast health-focused programming to cash in on the new year diet season,… Continue reading ITV Banks On Bond For Ratings Success

Comedian Al Murray will swap a barstool for a mike this Sunday, as Virgin Radio signs the Pub Landlord star to present its afternoon show.The new host will present four star-studded shows from this weekend, covering for high profile host Tim Lovejoy, who takes a break less than four months after joining the station.Al Murray’s… Continue reading Al Murray Becomes Latest Celebrity DJ For Virgin

New Year’s Eve once again proved a popular night for text messages, as friends and family used the technology to send New Year wishes, with new figures from the Mobile Data Association (MDA) showing that the new year period enjoyed the largest daily total ever recorded.According to the MDA, the total number of messages sent… Continue reading New Year’s Eve Sees Britons Sending Record Texts

Magazine publisher Highbury House has been put up for sale, following the resignation of its chairman Kelvin MacKenzie last month, who departed after defeat by a “mountain of debt.” The company, which commands control of several high-profile titles including Front and Hotdog, is “highly unlikely” to deliver much return for shareholders following the sale of… Continue reading Highbury Up For Sale After Defeat By Debt

Global advertising firm, WPP, has announced the purchase of Polish market research company, Pentor Instytut Badania Opinii i Rynku S.A, integrating the business into its global market research network, Research International. Pentor has been affiliated to Research International since its beginning in 1991, with its clients including Frito-Lay, Polska Telekom, PKN Orlen, Dr Oetker Polska… Continue reading WPP Extends Reach In Poland

News Corporation has announced the promotion of Jeremy Philips to the position of executive vice president, office of the chairman. The role will see Philips assume responsibility for the company’s internet investments as well as focusing on acquisitions and strategy. He will continue to report to Rupert Murdoch, News Corporation’s chairman and chief executive officer.… Continue reading News Corp Promotes Philips To Executive Vice President