Virgin Radio is set to launch a massive outdoor advertising campaign to promote its high-profile breakfast signing, Christian O’Connell.The new marketing activity will launch on 16 January, proclaiming Virgin as the home of “Britain’s Best Breakfast Show” through a range of outdoor advertisements, before O’Connell takes to the air a week later.The new campaign is… Continue reading Outdoor Campaign To Boost Virgin Breakfast

Research from Internet research specialist Nielsen//NetRatings shows European web users flocking to the Internet through a variety of channels, with the spread of access methods across different nations reflecting the growing diversity of online audiences.According to the new figures, Internet access from the home remains the most popular method of access overall, with 93% of… Continue reading Online Round-Up: European Web Habits Revealed By Research

ITV’s director of programmes, Nigel Pickard, has announced his intention to leave the broadcaster after three years, dealing a further blow to the company, which yesterday lost one of its biggest stars, Paul O’Grady.Pickard re-joined ITV in February 2003 (see ITV Appoints New Director Of Programmes), following a two year career as the BBC’s controller… Continue reading ITV’s Pickard Steps Down After Three Years

Out of home advertising agency, Viacom Outdoor, has renewed its prestigious contract with the New York City Transportation Authority to handle all display advertising on the New York subway. The ten year deal will give Viacom Outdoor access to 1,600 urban panels, significantly increasing the division’s street furniture inventory in New York City and giving… Continue reading Viacom Outdoor Renews New York Subway Contract

United Business Media (UBM) has announced the purchase of US events business Shorecliff Communications for $12.3 million, and the events assets of MediaLive International for $65 million. The acquisition of Shorecliffe will see the company’s four principal events focussing on the high growth technology markets of radio frequency identification, broadband services, wireless infrastructure and telecoms… Continue reading UBM Extends Reach In Events Arena

Global advertising body, WPP, has announced that its relationship marketing network, Wunderman, will merge its Danish operations with one of Denmark’s leading independent agencies, Emerge. The merged company will be renamed Emerge/Wunderman, with WPP retaining a minority share in the business, with options to acquire a majority interest. The consolidation of the two companies will… Continue reading WPP’s Wunderman To Merge With Emerge

Visits to UK travel websites reached 5.41% for the week ending 7th January 2006, up by 15% year on year, according to online competitive intelligence monitor, Hitwise. Hitwise revealed that last week, the sector reached its second highest peak over the last 15 months, while visits to travel websites were up by 25% from the… Continue reading Strong Start To 2006 For UK Online Travel Sector

US analyst eMarketer has made a series of predictions for the advertising and media industry in 2006, signalling seven trends that will rocket to the forefront of the arena. The internet yet again looks set to dominate the media world, with 5.4% of all US adspend forecast to be devoted to online advertising, marking the… Continue reading Top Trends Forecast For 2006

Mobile phone gaming is growing into a multi-billion dollar market, with increasing advances in technologies pushing the industry further in terms of revenue growth. According to eMarketer’s new Mobile Gaming brief, world-wide gaming revenue reached $2.5 billion in 2005, with James Belcher, senior analyst and author of the report, saying the industry is “not a… Continue reading Mobile Phone Gaming Continues To Grow In Popularity

Podcasting has made its presence felt on the internet over the past year, with data from Bridge Ratings showing that around 5 million radio listeners downloaded at least one podcast in 2005, with the figure predicted to nearly double this year, and double again in 2007. A new survey commissioned by Podtrac and conducted by… Continue reading Podcasting On The Rise