The PPA has announced plans to undertake a retail marketing campaign targeting retailers, wholesalers and consumers, aiming to increase magazine sales at the newsstand.The next few months will see the PPA meet new retail buyers to provide them with an information source enabling new buyers to understand the unique relationship magazines have with readers.The scheme… Continue reading PPA To Target Retail Marketing Campaign

Satellite giant, BSkyB is expected to announce the £150 million take-over of broadband supplier, Easynet Group, this week making a direct rival in the broadband market to BT Aol and Wanadoo, according to a report in the Sunday Telegraph.The deal will give BSkyB the ability to offer “triple play” services to its customers, offering them… Continue reading BSkyB Expected To Take-Over Easynet Group

Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million. JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis. Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis… Continue reading Aegis Buys JML For £10 Million

French advertising group, Publicis has announced that it has decided not to make an offer for Aegis, putting the end to weeks of speculation over the company’s intentions for the media and research group. Publicis said in a statement that making an offer for Aegis was not “in the best interests of its shareholders.” The… Continue reading Publicis Backs Down From Aegis Take-Over

The latest IPA Bellwether Report shows that marketing budgets for Q3 of 2005 were cut for the second quarter running, dropping at the fastest rate since the Iraq war in 2003. Adspend growth is predicted to remain weak in the final quarter of this year, with marketing growth for 2005-2006 shown to be less strong… Continue reading Q3 2005 Bellwether: Marketing Budgets Continue To Drop

Emap this morning announced the £140 million purchase of online research firm Worth Global Style Network (WGSN), a specialist in the retail industry, bolstering the media giant’s research arm.WGSN is “the leading international online source of fashion and apparel intelligence in the retail sector”, Emap explained this morning, stating that the company’s high value information… Continue reading Emap Expands Research Arm With Fashion Specialist

Reports this morning claim satellite giant BSkyB is considering a bid for telecoms operator OneTel, a move which would extend the broadcaster’s reach into the communications and online business, allowing for triple play internet and telephone services to accompany the company’s current TV offering.OneTel is currently up for sale by owners Centrica PLC, with a… Continue reading Sky Mulling Bid For Telecoms Firm OneTel

A bidding war for control of media buying agency Aegis now looks inevitable, following confirmation this morning that WPP is considering a bid for the company, with its main interest in the Synovate market research operation.Martin Sorrell, chief executive of WPP, confirmed that his company is considering a joint bid with American private equity firm… Continue reading WPP Confirms Interest In Aegis Research Arm