A epic new TV commercial for electronics giant Sony looks set to rival the likes of Honda’s infamous ‘Cog’ in the complexity and audacity stakes, featuring thousands of brightly coloured balls being hurled down San Francisco’s notoriously inclined streets.The commercial, which weighs in at two minutes thirty seconds, will be screened during the Chelsea v.… Continue reading Sony Bounces 20 Million Into Epic Ad Campaign

Sir Martin Sorrell, chief executive of WPP, has raised his forecasts for revenue increases for the global advertising agency in 2005, predicting overall growth of 2% to 3%. For 2006, the media heavyweight is more optimistic, expecting growth of 3%-4% as advertisers raise their budgets for the Football World Cup and the Winter Olympics in… Continue reading Sorrell Forecasts Revenue Growth Of Up To 4% For 2006

High definition television (HDTV) looks set to enjoy a boost in overall market value in the US, as manufactures are predicted to enjoy a surge in cumulative HDTV sales over the next few years, increasing market value to $65 billion by 2009. According to Parks Associates new Mobile Entertainment Platforms & Services study, consumers are… Continue reading US HDTV Market Value To Hit $65 Billion By 2010

Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%. North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America,… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

Outdoor advertising group, Maiden, has revealed a slight drop in turnover for the first half of 2005, dropping by 1% to £45.5 million, with pre-tax losses at £3.5 million. Maiden’s financial results show a mixed set of results for the first half of 2005, reflecting uncertain economic and advertising conditions in the industry and confirming… Continue reading Maiden Sees Turnover Drop In First Half Of 2005

Last night’s National Television Awards 2005, which saw Eastenders pull off a shock win for most popular soap, helped ITV to win the battle for peak time viewers. The award ceremony peaked at 6.93 million adults during the 9-9.15pm timeslot, with an average audience of 6.53 million adults.For the duration of the two and a… Continue reading TV Awards Proves A Winner For ITV

Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge

Mobile phone users in Japan are predicted to spend $28 billion on mobile data products by 2010, up from almost $17 billion this year, fuelled by the strong growth exhibited by the Japanese download market. According to new research released by Strategy Analytics, real tones and full music track downloading are the strongest performers within… Continue reading Japanese Mobile Users Forecast To Spend $28 Billion By 2010

Teenage mobile phone users represent a $10.7 billion market; with almost half of 10 to 18 year olds having their own mobile phone, according to a new study from GfK NOP Technology. The mKids Study claims that 70% of the revenues from the teen and “tween” mobile market come from children with telephone plans of… Continue reading Teenage Mobile Users Represent $10.7 Billion Market