Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). Online was shown to achieve a share of 5.8% in the first half of the… Continue reading Online Adspend Over Takes Outdoor

An increasing number of mobile phone users play and download games on their mobile phones, with a new study from NPD Group showing that 27% of users play games on their handsets. Downloading mobile phone games is seen as a potential source of revenue for mobile phone operators, however. According to Telephia 36% of games… Continue reading Mobile Game Downloading On The Rise

Media regulator Ofcom has today announced eighteen new community radio licences, bringing the total number awarded to forty-eight.The new licences will cover areas of Manchester, Leeds, Newcastle and Birmingham, as well as several smaller towns across the West Midlands and parts of Ireland.The new community licences will cover small areas with low power transmitters, forming… Continue reading Ofcom Awards New Community Radio Licences

Caple operator Telewest is continuing to expand its Teleport on demand services, adding a further 125,000 households to its network which now totals almost of quarter of a million subscribers.The Teleport service, which launched earlier this year (see Telewest Completes First Phase Of On-Demand Roll Out), allows customers access to film and television content at… Continue reading Telewest Extends Teleport To Quarter Million Viewers

Britain’s newly consolidated cable firm, formed from ntl and Telewest, is reportedly preparing a bid to unsettle BSkyB’s dominance of Premiership football coverage.The company, which announced its merger earlier this week (see Cable Giants Tie Up To Tackle Sky), will reportedly compete for the post-2007 broadcast rights when they are auctioned next year.The European Commission… Continue reading Cable Giants Set To Make Premiership Bid

The television market in the Asia Pacific is one of the largest in the world, with eMarketer showing that China alone accounts for over a third of all television households worldwide. According to eMarketer, digital technology, industry consolidation and continued economic growth are transforming the television sector in the Asia Pacific region, with the area… Continue reading Asia Pacific Leads TV Market

JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010

Television marketing body, Thinkbox, has appointed several high-profile media figures to its board, with Justin Sampson, head of strategic sales at ITV; Nick Milligan, managing director of Sky Media and James Wildman, executive sales director at ids all lending their expertise to the organisation.Also joining the board is Simon Cox, vice president of UK advertising… Continue reading Thinkbox Bolsters Board With Senior Appointments

According to press reports this afternoon, GCap Media has made further staff redundant from its London-based Capital FM todayThe job losses follow the resignation of chief executive and former Capital Radio boss, David Mansfield, who announced his decision to leave the company last month. The radio boss will step down from his position in January… Continue reading Further redundancies reported at GCap

The BBC has begun the second stage of testing for its online TV service, recruiting 5,000 trialists to evaluate the service and provide usage data ahead of a full roll out in the near future.The service, which was first announced by the Corporation in May, will allow users to view television programmes and listen to… Continue reading BBC Enters Second Phase Of Web TV Trial