BBC1’s drama adaption of the classic Dickens novel Bleak House scored a healthy ratings win over ITV1 last night, as the star-studded period drama featuring Gillian Anderson and Johnny Vegas attacted adult viewership of 6.18 million, with a viewing share of 30.15%.The programme peaked at 6.69 million for the 8-8.15pm timeslot, which represented a 33.55%… Continue reading BBC’s Dickens Drama Makes A Bleak Night For ITV

Access to media will be revolutionised over the next few years, according to Microsoft boss Bill Gates, who told yesterday’s Internet Advertising Bureau (IAB) Engage conference that consumers will soon tailor every aspect of media consumption thanks to massively advanced technology.In the near future, the debate between online and offline advertising will be obsolete according… Continue reading Gates Predicts A Converged Future For Online Advertising

A epic new TV commercial for electronics giant Sony looks set to rival the likes of Honda’s infamous ‘Cog’ in the complexity and audacity stakes, featuring thousands of brightly coloured balls being hurled down San Francisco’s notoriously inclined streets.The commercial, which weighs in at two minutes thirty seconds, will be screened during the Chelsea v.… Continue reading Sony Bounces 20 Million Into Epic Ad Campaign

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%. North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America,… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

Sir Martin Sorrell, chief executive of WPP, has raised his forecasts for revenue increases for the global advertising agency in 2005, predicting overall growth of 2% to 3%. For 2006, the media heavyweight is more optimistic, expecting growth of 3%-4% as advertisers raise their budgets for the Football World Cup and the Winter Olympics in… Continue reading Sorrell Forecasts Revenue Growth Of Up To 4% For 2006

High definition television (HDTV) looks set to enjoy a boost in overall market value in the US, as manufactures are predicted to enjoy a surge in cumulative HDTV sales over the next few years, increasing market value to $65 billion by 2009. According to Parks Associates new Mobile Entertainment Platforms & Services study, consumers are… Continue reading US HDTV Market Value To Hit $65 Billion By 2010

Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009

Last night’s National Television Awards 2005, which saw Eastenders pull off a shock win for most popular soap, helped ITV to win the battle for peak time viewers. The award ceremony peaked at 6.93 million adults during the 9-9.15pm timeslot, with an average audience of 6.53 million adults.For the duration of the two and a… Continue reading TV Awards Proves A Winner For ITV

Outdoor advertising group, Maiden, has revealed a slight drop in turnover for the first half of 2005, dropping by 1% to £45.5 million, with pre-tax losses at £3.5 million. Maiden’s financial results show a mixed set of results for the first half of 2005, reflecting uncertain economic and advertising conditions in the industry and confirming… Continue reading Maiden Sees Turnover Drop In First Half Of 2005

Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge