Dutch brewer Heineken is to withdraw from television advertising, redirecting its £6.5 million advertising budget and calling time on small screen commercials.The move is being made due to increasing questions over the effectiveness of television advertising, newspaper reports today claim, with Heineken now ploughing its budget into more sponsorship and point of sale promotions.The company’s… Continue reading Heineken Drops TV Ads From Marketing Mix

French entrepreneur Vincent Bollore continued his month-long spending spree this morning, buying a further 1.87 million shares in media group Aegis, pushing his share in the firm above 20%.The latest purchase was made as Aegis unveiled Mainardo de Nardis as the new chief executive officer of Aegis Media and gives Bollore a total share of… Continue reading Aegis Appoints New CEO As Bollore Passes 20% Share

Chat show queen Oprah Winfrey will return to British television screens next year following a deal between CBS Paramount International Television and ITV.The larger than life presenter will appear on ITV2 in the first quarter of 2006, with British viewers seeing the 2005-2006 season of the American show.“Oprah Winfrey is an American icon and we… Continue reading ITV Signs Oprah Winfrey To Boost ITV2

French entrepreneur Vincent Bollore continued his month-long spending spree this morning, buying a further 1.87 million shares in media group Aegis, pushing his share in the firm above 20%. The latest purchase was made through Financiere Du Loch, controlled by Bollore, and gives the media tycoon a total share of 20.13% in Aegis. Bollore has… Continue reading Bollore Surpasses 20% Share In Aegis

Satellite giant BSkyB has announced an agreement to purchase internet service provider EasyNet in a deal worth £211 million, giving the company a slice of the UK’s rapidly growing broadband market. The deal will see BSkyB pay 175p per share in cash for each share in EasyNet, a price roughly 38% up on their value… Continue reading Sky Nets ISP For Triple Play Services

A new study by JupiterResearch has forecast massive growth for high definition TV (HDTV) viewing, with HDTV purchases set to constitute 70% of TV sales in the US by the end of the decade. The figures are a massive increase on current levels, with the next generation equipment accounting for 21% of all television sales… Continue reading HDTV To Dominate TV Sales By 2010

MEMS, the sales house for multicultural digital television, has announced the addition of four new channels to its portfolio, increasing its line up to total 15 Asian, Afro-Caribbean and Latin American broadcasters in the UK.The company will now handle national sales for the long-running Asian channel, Zee TV as well as the new ZEE SAW… Continue reading MEMS Adds Ethnic Channels To Portfolio

Future publishing has scooped the rights to create the official magazine to accompany the next generation of Microsoft Windows software.The deal will see Future hold the rights to Windows Vista The Official Magazine for five years, with worldwide licensing and distribution opportunities coming as part of the package.The magazine will accompany Microsoft’s newest version of… Continue reading Future Scoops Rights To Windows Title

French entrepreneur and chairman of Havas, Vincent Bollore, continued to increase his stake in media buying firm Aegis today, approaching the 20% mark with the purchase of 9.15 million shares. The purchase, made through Bollore’s Financiere Du Loch, gives the media boss a total share of 19.96% in the company, which owns and operates the… Continue reading Bollore Boosts Share In Aegis To Almost 20%

Demand is growing for true video capabilities from the internet, according to a new study from new media specialist comScore, whose new Media Metrix survey shows over 94 million American consumers, or 56% of the domestic Internet population, watching streaming video online. The growing use of streaming video represents an increasing trend for rich media.… Continue reading Streaming Video Offers Increased Ad Opportunity