IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up

Media agency ZenithOptimedia projects global advertising expenditure to increase by 5.2% this year, a slight upward revision from its earlier prediction of 4.7%. In its latest forecasts, Zenith claims that Brazil, Russia and China will supply 27% of world-wide advertising growth in 2005, while the USA will remain the largest contributor to global adspend, providing… Continue reading Zenith Revises Global Adspend Up To 5.2% For 2005

US internet advertising expenditure in the third quarter of 2005 grew by 10% over the last quarter, with over a third of respondents to MediaPost’s advisory panel reporting a increase in online adspend of at least 11% quarter on quarter. The study found that about three-fifths of respondents planned to increase their online adspend in… Continue reading US Online Adspend Up By 10% In Q3 2005

A new study by JupiterResearch has forecast massive growth for high definition TV (HDTV) viewing, with HDTV purchases set to constitute 70% of TV sales in the US by the end of the decade. The figures are a massive increase on current levels, with the next generation equipment accounting for 21% of all television sales… Continue reading HDTV To Dominate TV Sales By 2010

French entrepreneur Vincent Bollore continued his month-long spending spree this morning, buying a further 1.87 million shares in media group Aegis, pushing his share in the firm above 20%. The latest purchase was made through Financiere Du Loch, controlled by Bollore, and gives the media tycoon a total share of 20.13% in Aegis. Bollore has… Continue reading Bollore Surpasses 20% Share In Aegis

Satellite giant BSkyB has announced an agreement to purchase internet service provider EasyNet in a deal worth £211 million, giving the company a slice of the UK’s rapidly growing broadband market. The deal will see BSkyB pay 175p per share in cash for each share in EasyNet, a price roughly 38% up on their value… Continue reading Sky Nets ISP For Triple Play Services

The Financial Times has appointed its first head of global advertising, promoting Rob Grimshaw into the newly created role to oversee the title’s worldwide strategy and operations.The move will see Grimshaw take responsibility for advertising across online and print, as well as continuing his current role as head of client sales and key accounts.The FT’s… Continue reading FT Appoints Grimshaw As First Global Ad Boss

Dutch brewer Heineken is to withdraw from television advertising, redirecting its £6.5 million advertising budget and calling time on small screen commercials.The move is being made due to increasing questions over the effectiveness of television advertising, newspaper reports today claim, with Heineken now ploughing its budget into more sponsorship and point of sale promotions.The company’s… Continue reading Heineken Drops TV Ads From Marketing Mix

French entrepreneur Vincent Bollore continued his month-long spending spree this morning, buying a further 1.87 million shares in media group Aegis, pushing his share in the firm above 20%.The latest purchase was made as Aegis unveiled Mainardo de Nardis as the new chief executive officer of Aegis Media and gives Bollore a total share of… Continue reading Aegis Appoints New CEO As Bollore Passes 20% Share

Chat show queen Oprah Winfrey will return to British television screens next year following a deal between CBS Paramount International Television and ITV.The larger than life presenter will appear on ITV2 in the first quarter of 2006, with British viewers seeing the 2005-2006 season of the American show.“Oprah Winfrey is an American icon and we… Continue reading ITV Signs Oprah Winfrey To Boost ITV2