The Telegraph Group has awarded its direct marketing business to Hall Moore CHI following a closely fought three-way pitch against Personal and Rapier.The move completes the consolidation of the Telegraph‘s business into the Clemmow Hornby Inge group, which already includes CHI for the newspaper’s above-the-line advertising and Naked Inside for communications planning.Explaining the importance of… Continue reading Telegraph Signs Hall Moore CHI For Direct Marketing
ARCHIVE ▸ The Media Leader Staff
The confidence of business executives around the world is in decline, with European respondents of The McKinsey Global Survey of Business Executives July 2005 revealing that those who think that Europe’s economy has become worse greatly outnumber those who think it has improved. European executives are less confident in the economic climate for the first… Continue reading Continuing Decline In Global Economic Confidence
Advertisers have started to target their audiences through computer gaming, with US company, Massive Incorporated, launching full-motion video and audio ads in its main distribution title, Anarchy Online. The video ads are inserted in billboards and television screens throughout the games, with the adverts promoting Panasonic and the premiere of the American television series Lost… Continue reading Advertisers Switch To Inter-Game Advertising
Worldwide broadband lines grew to 174.4 million during the first quarter of 2005, enjoying an increase of 8.5% from the 151.5 million lines at 31 December 2004, according to internet research specialist, Point-Topic. Digital subscriber lines (DSL) were shown to grow by 10.4%, while cable modem and other technologies achieved a more modest 5% growth… Continue reading Worldwide Broadband Lines Top 174 Million In Q1 2005
British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole.Pearson, which publishes the Financial Times and Penguin books, recorded a pretax loss of… Continue reading Pearson Delivers Confident Predictions For 2005
Omnicom’s pooled buying arm, OPera Media, has announced the departure of its radio director Jonathan Gillespie, who leaves the firm with no new position to take up, ending his relationship with the company he joined at its launch last year.The radio chief’s departure is believed to have been amicable, with Gillespie now taking a break… Continue reading OPera Radio Director Steps Down
A new channel, dedicated to combat sports, is set to launch on Sky at the end of January, giving viewers easy access to boxing, wrestling, kickboxing and martial arts.Fight+ will feature a mix of live fights, lifestyle programming, films and documentaries, available for a monthly subscription of around £3 per month.The service also plans to… Continue reading Dedicated Fighting Channel Set For January Launch
The Guardian has dropped its yearly subscription charges for digital editions of the newspaper, instead allowing customers to pay for content in one-off payments, with some access packages costing as little as £1.50.The move, which also sees annual subscription costs to The Observer abandoned, is designed to make the newspapers’ online editions more easily accessible,… Continue reading Guardian Drops Subscriptions For Digital Edition
GMG Radio’s Smooth FM is to begin airing football coverage from August, with the station’s first sports-coverage provided by a deal with Chelsea FC to carry full commentary rights for the next three seasons.The deal marks the first time that all of Chelsea’s games will be broadcast in London on FM, and signals the first… Continue reading Smooth FM Signs Up For Chelsea FC Coverage
British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole. Pearson, who publishes the Financial Times and Penguin books, recorded a pretax loss… Continue reading Pearson Makes Upbeat Predictions For 2005