Worldwide digital music sales rose enough in the first half of 2005 to offset the decline in physical music sales which is damaging the music industry. Despite this, however, new figures from market research firm Synovate show that 70% of consumers in Asia download music without paying. According to Synovate, ways in which music providers… Continue reading Majority Of Music Downloads In Asia Free

In the US, traditional media looks set for a boost from online advertising, with internet retailers revealed to have plans to advertise off line this year, according to a recent survey from Shop.org/BizRate Research. The 2005 Online Holiday Mood study found that direct marketing was the most popular offline marketing tactic, with nearly two thirds… Continue reading Online Advertisers To Boost Traditional Media

The BBC has outlined its case for a new licence fee settlement, calling for an increase of RPI plus 2.3% a year from April 2007, taking the total cost per household to £150.50 by 2013, compared with the current cost of £126.50.The increase, the Corporation claims, will help deliver the move to a fully digital… Continue reading BBC Requests Increased Licence Fee For Digital Britain

TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman

IPC ignite! is to broaden the appeal of its Uncut music and movie title with the publication of a sister magazine, Uncut DVD.The new title will focus on the “world’s finest movies,” offering readers background information on both new and old movies, as well as reviews, interviews and behind-the-scenes access to the “greatest films ever… Continue reading IPC Broadens Uncut Offering With DVD Title

ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins

Groupe Bollore, headed by Havas chief executive and French entrepreneur Vincent Bollore, is preparing to increase its stake in Aegis, fuelling industry speculation over a possible take-over bid for the media and communications business. According to reports this weekend in the Sunday Times, Bollore intends to push his stake up to almost 20%, after increasing… Continue reading Groupe Bollore To Push Aegis Stake To 20%

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%

Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). Online was shown to achieve a share of 5.8% in the first half of the… Continue reading Online Adspend Over Takes Outdoor