Online advertising expenditure is forecast to hit $18.9 billion by 2010, up 59% from $11.9 billion this year, according to the latest estimates from Jupiter Research. In its new report, US Advertising Forecast, 2005-2010, Jupiter projects spending on search to account for $7.5 billion by 2010, with marketers estimated to invest $4.5 billion on streaming… Continue reading Online Adspend To Hit $18.9 Billion By 2010
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Broadband value added services for business users showed revenue growth of just over 60% during 2004, generating $3.7 billion by the end of the year, according to the latest estimates from Point-Topic. Value-added services are extremely important for service providers. As broadband tariffs become increasingly more competitive in price, value-added services are the most important… Continue reading Broadband Value-Added Services 60% Up In 2004
Magazine publisher, Highbury House Communications, has sold its Real Homes magazine to rival publisher, Hachette Filipacchi UK for £500,000 as part of its ongoing restructuring scheme.Just weeks after shutting Home magazine, Highbury has also closed another of its home-interest lifestyles magazines, Inspirations.Meanwhile, Highbury has decided to keep Garden’s Monthly and Front in its portfolio as… Continue reading Highbury Offloads Real Homes To Hachette Filipacchi
Nick Brien has been confirmed as media agency Universal McCann’s new chief executive and president, following the post being filled on an interim basis, by Murray Dudgeon.The appointment of Brien takes place after Robin Kent left the position of chief executive and president in mid March. Kent departed after a series of setbacks at Universal… Continue reading Brien Confirmed As Universal McCann’s President
The use of Vividas full screen streaming technology in the Carlton Draught 60 second Big Ad commercial has resulted in it becoming a talking point across the globe, hitting the million viewing milestone in less than two weeks and being seen in over 132 countries.Matt Keen, general manager Regular Beer for Fosters said: “It’s an… Continue reading Vividas Beer Ad Attracts Over One Million Viewers In Two Weeks
July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005
The London Evening Standard is reported to be dropping its Thursday entertainment supplement, Metro Life , stopping publication at the end of August.Metro Life was launched in September 2002, after re-launching its Hot Tickets supplement and adding an extra 34 pages of editorial. Associated Newspapers hoped the new Hot Stuff section would capitalise on the… Continue reading Evening Standard To Close Metro Life
Guardian Media Group (GMG) has seen it’s profits impacted on by projects amounting to more than £100 with pretax profits for the Group almost halving, dropping to £22.9 million from £43.8 million this time last year. Group turnover for GMG, however, increased by 18% to £751.9 million for the period and total operating profit was… Continue reading GMG Sees Profits Almost Halve
TV Sales house, MEMS, has announced plans to carry out one of the largest ever surveys into media consumption by ethnic minorities, aiming to gain a greater insight and education into what brands appeal to them and how advertisers should communicate with them. The survey will build a detailed picture of multi-cultural demographics, income, lifestyle,… Continue reading MEMS To Launch Ethnic Media Consumption Survey
Thomson Intermedia has acquired market leading audit and performance monitor, Billetts, for £13.1 million, accelerating Thomson’s strategy to become the leading provider of advertising and media intelligence in the UK.The move will enable Thomson to merge its data and technology with Billetts’ consultancy skills, moving the combined firm into a powerful position against rivals both… Continue reading Thomson Intermedia Scoops Billetts For £13.1 Million