Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005

Mobile music services are predicted to rise in popularity, with US customers showing greater interest in downloadable files and broadcast digital radio than mobile gaming, according to new research from In-Stat. There are certain factors halting the growth of this media however, with In-Stat claiming that until key issues such as pricing, revenue sharing and… Continue reading Music Mobile Phone Services To Overtake Gaming

Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA). The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange… Continue reading Advertisers Continue To Plough Money Into Cinema

Mobile phone handset providers are finding it increasingly hard to up their market share, with penetration of the market rising at an alarming rate and forcing vendors and operators to look towards new features and supported services to rekindle growth over the next five years. In its new report, Informa Telecoms & Media predicts handset… Continue reading Increasing Mobile Phone Penetration Causing Providers To Deepen Content

Tuesday 4 October will see MediaTel Insight host a morning seminar on TV Technology, with brief product demonstrations, a panel debate and an audience Q&A session.The event, held from 9.30am – 11.30am at the Guardian Newsroom, 60 Farringdon Road, London, will see a panel chaired by Steve Busfield, media editor, Guardian Unlimited, discussing today’s hottest… Continue reading MediaTel Seminar To Lift Lid On TV Technology

Speculation surrounding the future of media heavyweight Aegis continues to build today, with the announcement that French entrepreneur Vincent Bollore has raised his stake in the company to around 8% fuelling rumours that he will enter the bidding for overall control of the firm.The increased stake increases Bollore’s holding to 8.04% from 6% and follows… Continue reading Increased Stake Fuels Bollore/Aegis Rumours

Sky has launched a new service allowing customers to tweak their subscription, view their latest bill and keep up with new developments at the broadcaster all via their television and remote control.The new MySky service is accessed through the Interactive button on viewers’ handsets and offers access their Sky statement, the ability to subscribe to… Continue reading Sky Adds Customer Control With Interactive Accounts

Internet research specialist Nielsen//NetRatings has signed an exclusive content partnership with MediaTel.co.uk, the UK’s leading media intelligence provider, to offer a selection of its profile reports within the MediaTel platform.The new deal will enable users of MediaTel.co.uk to compare online usage figures with audience trading currencies for other media channels, making it easier for companies… Continue reading Nielsen//Netratings Ties Up Data With MediaTel

Trials of new interactive TV technology promises to demonstrate vivid, interactive web based programming content via existing standard cable set-top boxes.The new interactive services are being showcased by cable operator and the BroadbandTV Group, a joint venture between YooMedia and ICTV. Following lab testing the new technology is being rolled out in live trials, scheduled… Continue reading New Technology Promises Rich Interactive TV

Media group, Emap, has revealed a positive trading update for the first half of 2005, predicting radio revenues will “outperform” the market, enjoying an increase of 2% year on year, reflecting the group’s strong presence in the digital arena. Total revenues for the first six months of 2005 are expected to grow by 5%, with… Continue reading Emap Radio Revenues To Outperform Market