GreenGrass, a new technology firm promising to make web TV a viable experience for viewers, has signed its first high profile content provider, with ITN News the first broadcaster to appear on its trial platform.The service, which will launch officially next year, is built specifically for web viewers, with a pre-paid credit system allowing viewers… Continue reading ITN Signs Up For GreenGrass Web TV

Satellite giant BSkyB is to launch its first fully-fledged entertainment channel on the Freeview platform, with Sky Three intended to boost the broadcaster’s profile on the free to air service and provide a showcase for the content of its paid for digital satellite channels.The move will also see Sky One’s sister station, Sky Mix, rebranded… Continue reading Sky Three To Launch On Freeview

Emap’s first ever Kiss Awards, the company’s R&B equivalent of the popular Q Awards, is to be sponsored by Scottish and Newcastle’s new cider brand, Strongbow Sirrus.The cross-media deal, brokered by Sam Browne and Claire Powell at Starcom Mediavest, will launch Strongbow Sirrus through Emap Advertising’s multi-platform brands, using Kiss, FHM, New Woman, Mixmag, Zoo,… Continue reading Kiss Signs Strongbow For Awards Sponsorship

Trinity Mirror is to extend its Racing UK and Racing Post properties with an online betting service, offering punters the chance for a flutter within a familiar and trusted branded environment.The new service will be launched later this year in partnership with bookmakers Bet365, Blue Square, Ladbrokes, The Tote and VCbet, the fixed odds betting… Continue reading Trinity Broadens Horizons With Betting Service

ITV has unveiled a new top team and management structure in order to “position itself for growth in the digital age” and focus more closely on the needs of viewers and advertisers. The new management structure will see Mick Desmond, chief executive of ITV Broadcasting, part company with the business just weeks after sales director… Continue reading ITV Announces Management Reshuffle Preparing For Digital Age

Local online advertising is enjoying a strong 2005, with many site operators reporting revenue increases of over 50%, and expecting the medium to continue growth over the next four years. According to a recent report from media research group, Borrell Associates, local businesses will spend $4.1 billion this year on online advertising, a rise of… Continue reading Strong Outlook For Online Advertising

Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

Channel 4 has appointed Rufus Radcliffe, currently head of marketing at E4, as head of marketing for the main channel.Radcliffe joined the broadcaster in 2000 to work on the launch of E4, and is currently responsible for the channel’s marketing. For the last year, in addition to working on the E4 brand, Radcliffe has also… Continue reading E4 Marketing Chief Switches Roles To Main Channel

The Advertising Standards Authority (ASA) has held up nearly 300 complaints against the flurry of irritating ringtone advertisements created by mobile content firm, Jamster, issuing the company with a pre-watershed ban on all its advertising to counter their appeal to young viewers.The ads, featuring animated characters Crazy Frog, Nessie the Dragon and Sweetie the Chick… Continue reading ASA Dishes Out Pre-Watershed Ban On Crazy Frog

The nation’s terrestrial television broadcasters saw mixed performances during August, with both the BBC and ITV suffering decreases in viewing share year on year, while Channel 4 and Five managed to increase their totals in the face of an otherwise depressed terrestrial landscape.All ViewingAmongst the nation’s terrestrial stations, Channel 4 saw the largest increase in… Continue reading Television Viewing Round-Up – August 2005