Emap is to hold free seminars to promote understanding of the imum generation, building on its research with QuickWise Brand Research and provide fresh insights into the UK’s changing parenting market.The research, carried out in partnership with Emap’s Mother & Baby and Pregnancy & Birth brands, seeks to create a continuous research programme into Britain’s… Continue reading Emap Seminars Offer Insight Into Parenting Sector

Advertising and marketing communications company, Omnicom has announced plans to invest in a global expansion of its PHD media network, extending its presence in markets across Europe, Asia and Africa. Omnicom will launch the new offices by taking resources from its existing Media Group offices, with the expansion beginning in the final quarter of 2005… Continue reading Omnicom Extends PHD’s Global Reach

Chrysalis radio has announced plans to launch a new independent division to develop audiences and revenue through listener understanding. The company’s new Insight department will work across Chrysalis Radio’s entire brand portfolio including Heart, LBC, Galaxy and its digital station Arrow, taking responsibility for listener engagement, database management, research, agency and client development and trade… Continue reading Chrysalis Radio Launches Insight Division

GCap Media has shown that the merger between Capital Radio and GWR created £25 million of annualised gross merger synergies, a significant increase of their earlier estimates of £7.5 million and resulting in on expected £8 million of gross cost savings in the current financial year. According to the group’s trading statement, published this morning,… Continue reading GCap Merger Creates £25 Million In Merger Synergies

Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005

Mobile music services are predicted to rise in popularity, with US customers showing greater interest in downloadable files and broadcast digital radio than mobile gaming, according to new research from In-Stat. There are certain factors halting the growth of this media however, with In-Stat claiming that until key issues such as pricing, revenue sharing and… Continue reading Music Mobile Phone Services To Overtake Gaming

Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA). The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange… Continue reading Advertisers Continue To Plough Money Into Cinema

Mobile phone handset providers are finding it increasingly hard to up their market share, with penetration of the market rising at an alarming rate and forcing vendors and operators to look towards new features and supported services to rekindle growth over the next five years. In its new report, Informa Telecoms & Media predicts handset… Continue reading Increasing Mobile Phone Penetration Causing Providers To Deepen Content

Online users in China have topped 100 million, with the internet population reaching 103 million as of July 2005, according to data released by the China Internet Network Information Centre. China is already the largest country in the Asia-Pacific region in terms of internet use and is predicted to outpace the US. As just 10%… Continue reading Online Users In China Pass 100 Million

Most people spend almost a third of their day using two or more media at one time, with media use being the single biggest activity undertaken by consumers in their daily routine, according to the latest Middletown Media Studies II report. The report, conducted by researchers at the Ball State University Center for Media Design,… Continue reading Media Consumption Takes Up One Third Of Consumers Day