Trinity Mirror is to extend its Racing UK and Racing Post properties with an online betting service, offering punters the chance for a flutter within a familiar and trusted branded environment.The new service will be launched later this year in partnership with bookmakers Bet365, Blue Square, Ladbrokes, The Tote and VCbet, the fixed odds betting… Continue reading Trinity Broadens Horizons With Betting Service

ITV has unveiled a new top team and management structure in order to “position itself for growth in the digital age” and focus more closely on the needs of viewers and advertisers. The new management structure will see Mick Desmond, chief executive of ITV Broadcasting, part company with the business just weeks after sales director… Continue reading ITV Announces Management Reshuffle Preparing For Digital Age

Local online advertising is enjoying a strong 2005, with many site operators reporting revenue increases of over 50%, and expecting the medium to continue growth over the next four years. According to a recent report from media research group, Borrell Associates, local businesses will spend $4.1 billion this year on online advertising, a rise of… Continue reading Strong Outlook For Online Advertising

Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

Channel 4 has appointed Rufus Radcliffe, currently head of marketing at E4, as head of marketing for the main channel.Radcliffe joined the broadcaster in 2000 to work on the launch of E4, and is currently responsible for the channel’s marketing. For the last year, in addition to working on the E4 brand, Radcliffe has also… Continue reading E4 Marketing Chief Switches Roles To Main Channel

The Advertising Standards Authority (ASA) has held up nearly 300 complaints against the flurry of irritating ringtone advertisements created by mobile content firm, Jamster, issuing the company with a pre-watershed ban on all its advertising to counter their appeal to young viewers.The ads, featuring animated characters Crazy Frog, Nessie the Dragon and Sweetie the Chick… Continue reading ASA Dishes Out Pre-Watershed Ban On Crazy Frog

The nation’s terrestrial television broadcasters saw mixed performances during August, with both the BBC and ITV suffering decreases in viewing share year on year, while Channel 4 and Five managed to increase their totals in the face of an otherwise depressed terrestrial landscape.All ViewingAmongst the nation’s terrestrial stations, Channel 4 saw the largest increase in… Continue reading Television Viewing Round-Up – August 2005

ITV has this morning unveiled a new top team and management structure in order to “position itself for growth in the digital age” and focus more closely on the needs of viewers and advertisers.The new management structure will see Mick Desmond, chief executive of ITV Broadcasting, part company with the business just weeks after sales… Continue reading Desmond To Leave ITV In Management Overhaul

ITV has announced the programming lineup for its new male orientated channel ITV4, with a mix of American series, films and sports coverage promising to entice viewers.The new channel, which launches on 1 November across all digital platforms, will be on air between 6pm and 6am, screening amongst other things a remake of detective series… Continue reading ITV4 Lifts Lid On Launch Programmes

Media giant Aegis has revealed details of a takeover bid from an as yet unnamed firm, valuing the company at around £1.57 billion. In a statement this morning the company’s Board confirmed speculation over the bid, but stated that the approach had been “preliminary in nature” and that “there can be no certainty that an… Continue reading Aegis Confirms Takeover Bid As Publicis Rumours Fly