UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

Wireless Application Protocol (WAP) usage over Christmas 2004 enjoyed a 23% increase on the same period in 2003, with a daily average totalling more than 40 million downloads, according to figures released today by the Mobile Data Association (MDA). The overall number of page impressions viewed during 2004 reached a staggering 14.6 billion, creating a… Continue reading 2004 Exceeds Predictions For WAP Usage

The UK is steaming ahead in terms of DAB digital radio penetration, with an estimated 1.2 million digital sets in households by the end of 2004, according to data released by the World DAB Forum.The dramatic uptake of digital receivers has seen sales of sets jump by 178% compared with 2003, aided by the record… Continue reading Digital Radio Penetration Hits Record Level

The Daily Telegraph will support its partnership with the British Academy of Film and Television Arts (BAFTA) tomorrow with the launch of the Daily Telegraph British Academy Film Season, offering readers two for one tickets to see a selection of films nominated for a BAFTA award.The promotion will run from February 4 to 10 at… Continue reading Telegraph Boosts Film Association With BAFTA Promotion

Internet giant MSN will launch its new MSN search engine with a multi million pound advertising campaign next week, marking the company’s first TV activity in four years and designed to drive consumers to the new system in droves.The TV activity will be complimented by a large scale online campaign which MSN claims will reach… Continue reading MSN Launches Search Site With Huge Cross Media Push

Satellite heavyweight, BSkyB, has announced very positive interim results for the second quarter of 2004, revealing 192,000 new subscribers in the six months to December 31; bringing it closer to reaching its 8 million subscriber target by the end of 2005. Total revenue for Group has seen an increase of 10%, taking it to £1,945… Continue reading BSkyB Closes In On 8 Million Subscriber Target

The UK is leading Europe in terms of DAB digital radio penetration, with the end of 2004 seeing 1.2 million units in households, a 178% increase compared to 2003, according to new research released by the World DAB Forum. Four years ago, digital radio penetration was just 35,000, but increasing volume in sales shows the… Continue reading UK Leads Europe In Digital Radio Penetration

The customer publishing industry continues to perform well, with turnover during 2004 topping £385 million, signalling an increase of almost 10% since 2003 and a massive 244% rise in the last decade, according to the latest report from market research company Mintel. The study, commissioned by the Association of Publishing Agencies (APA), has forecast that… Continue reading Strong Future Forecast For Customer Magazines

Magazine giant Emap has announced the appointment of James Mannion as the new editorial director of its flagship men’s magazine website, FHM.com.Mannion is currently executive editor of FHM and has been working on the brand for the last three years; he will take up the new role from 1 March this year.Before joining FHM, Mannion… Continue reading FHM.com Announces New Editorial Director

Kids’ TV channel Nickelodeon has signed a deal with United International Pictures to promote the new Spongebob Squarepants Movie through a wide-ranging cross media deal specifically targeting young viewers.The deal includes on-air and online activity, culminating in a Spongebob Squarepants competition to win a holiday for a family of four to the Nickelodeon Family Suites… Continue reading Nickelodeon Signs Cross Media Deal For Spongebob Film