Online advertising looks set to increase significantly in 2005, with analysts eMarketer and other research firms predicting a substantial rise in internet adspend in the coming year. The latest data from eMarketer for advertising expenditure in the US reveals that total media ad spending equalled $264.2 billion in 2004, with online advertising comprising $9.5 million,… Continue reading Online Advertising To Fuel 2005

Mobile marketing is predicted to rocket in popularity in 2005, with the coming year forecast to be the “breakout year for mobile marketing” according to a recent report by US analysts eMarketer. eMarketer’s new report, “Mobile Marketing and M-Commerce”, plots three potential scenarios for the spending growth for wireless advertising and marketing over the next… Continue reading Mobile Marketing Forecast To Rocket Over Next Two Years

December saw a surge of popularity amongst viewers for interactive TV advertisements, with a flurry of activity over the Christmas period leaving some advertisers struggling to cope with demand, according to iTV specialists Press Red.According to Press Red, a campaign for Grolsch lager was pulled from broadcast after only three days after the offer of… Continue reading Interactive Ads See Surge In Popularity Over Christmas

Mobile telecommunication and broadcast transmission infrastructure company, Crown Castle UK has closed bids for its vacant Freeview slot, ending a bidding war believed to have attracted offers as high as £7.3 million. The space became available due to technology improvements and advances in compression technology, thus reducing the bandwidth required to transmit TV channels. The… Continue reading Bidding Closes For Freeview Channel Slot

Outdoor advertising company, JCDecaux has announced an increase of 5.7% in revenues, totalling €1,631.4, revealing a strong performance in the second half of 2004, with organic revenues reported to have grown by 6.8%. The solid results are stronger than the company predicted in its October forecast (see Another Record Quarter For JCDecaux As Revenues Climb… Continue reading JCDeaux Performs Ahead Of Advertising Market

UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

Wireless Application Protocol (WAP) usage over Christmas 2004 enjoyed a 23% increase on the same period in 2003, with a daily average totalling more than 40 million downloads, according to figures released today by the Mobile Data Association (MDA). The overall number of page impressions viewed during 2004 reached a staggering 14.6 billion, creating a… Continue reading 2004 Exceeds Predictions For WAP Usage

The UK is steaming ahead in terms of DAB digital radio penetration, with an estimated 1.2 million digital sets in households by the end of 2004, according to data released by the World DAB Forum.The dramatic uptake of digital receivers has seen sales of sets jump by 178% compared with 2003, aided by the record… Continue reading Digital Radio Penetration Hits Record Level

The Daily Telegraph will support its partnership with the British Academy of Film and Television Arts (BAFTA) tomorrow with the launch of the Daily Telegraph British Academy Film Season, offering readers two for one tickets to see a selection of films nominated for a BAFTA award.The promotion will run from February 4 to 10 at… Continue reading Telegraph Boosts Film Association With BAFTA Promotion

Internet giant MSN will launch its new MSN search engine with a multi million pound advertising campaign next week, marking the company’s first TV activity in four years and designed to drive consumers to the new system in droves.The TV activity will be complimented by a large scale online campaign which MSN claims will reach… Continue reading MSN Launches Search Site With Huge Cross Media Push