The first half of 2005 will remain tough and volatile for the radio advertising, with recent mergers and acquisitions in the industry predicted to keep the market focused on potential break up valuations, according to analysts Merrill Lynch. The recent speculation around the proposed takeover bid by private equity group 3i of Scottish Media Group… Continue reading Merrill Predicts Rocky Road For 2005 Radio Advertising Industry

The mobile terminal market grew by 21% between 2003 and 2004, with revenues increasing from about $73.3 billion in 2003, to a predicted $91.5 billion in 2005, according to data released by market intelligence firm IDATE. A new report by US analysts eMarketer reveals that unit shipments will also see a dramatic increase, rising from… Continue reading Mobile Market Forecast To Enjoy Strong 2005

Terrestrial pay-TV operator, Top Up TV, has extended the broadcast hours of UKTV Gold, giving viewers access to the entertainment channel until 5am every day.The extension has been made at no extra cost to subscribers, who are charged £7.99 per month for a package of ten premium entertainment and documentary channels to supplement their existing… Continue reading Top Up TV Boosts Appeal With Extended Viewing Hours

Commercial Radio revenue is continuing to enjoy substantial growth, with data released today revealing that total revenue for 2004 reached £637.6 million, a 5.6% increase year on year. The figures, released by Ofcom and the Radio Advertising Bureau (RAB), disclose that Sponsorship & Promotions continues to be the fastest area of growth, with revenue from… Continue reading Commercial Radio Continues Upward Trend

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Valentine’s Day saw 92 million text messages sent across the UK, an increase of 18% on the same period in 2003, according to figures released today by the Mobile Data Organisation (MDA). These latest figures confirm findings from a recent survey by Virgin Mobile, revealing that over half of the UK’s mobile phone users, 57%,… Continue reading Valentines Send 92 Million Text Messages

ITV has secured LG Electronics as the sponsor of its Formula One season, running across ITV1 and ITV2 in an integrated deal worth around £3.5 million.The deal includes broadcast sponsorship of all race and qualifying programmes on ITV1, and highlights on ITV2. The deal also includes sponsorship of www.itv.com/f1 and online viewer competitions.ITV’s dedicated website… Continue reading ITV Secures LG Electronics As Formula One Sponsor

Mobile telephone operator, Orange has announced plans to launch the UK’s first broadband network that will work on both the mobile network and the fixed-line network, depending on where customers are located when they connect. Customers accessing the internet at home will be connected to the internet via service provider Wanadoo, owned by Orange’s parent… Continue reading Orange Launches UK’s First Broadband Network

Consumer awareness of DAB digital radio in the UK stands at 29 million people, or 59% of the adult population, according to new research conducted by Ipsos Ominbus on behalf of the Digital Radio Development Bureau (DRDB). The data reveals that public awareness of digital radio has increased by 16%, year-on-year, during January 2005, up… Continue reading Increasing Consumer Awareness Of DAB Radio

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body