The Daily Telegraph will support its partnership with the British Academy of Film and Television Arts (BAFTA) tomorrow with the launch of the Daily Telegraph British Academy Film Season, offering readers two for one tickets to see a selection of films nominated for a BAFTA award.The promotion will run from February 4 to 10 at… Continue reading Telegraph Boosts Film Association With BAFTA Promotion
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Internet giant MSN will launch its new MSN search engine with a multi million pound advertising campaign next week, marking the company’s first TV activity in four years and designed to drive consumers to the new system in droves.The TV activity will be complimented by a large scale online campaign which MSN claims will reach… Continue reading MSN Launches Search Site With Huge Cross Media Push
Satellite heavyweight, BSkyB, has announced very positive interim results for the second quarter of 2004, revealing 192,000 new subscribers in the six months to December 31; bringing it closer to reaching its 8 million subscriber target by the end of 2005. Total revenue for Group has seen an increase of 10%, taking it to £1,945… Continue reading BSkyB Closes In On 8 Million Subscriber Target
The UK is leading Europe in terms of DAB digital radio penetration, with the end of 2004 seeing 1.2 million units in households, a 178% increase compared to 2003, according to new research released by the World DAB Forum. Four years ago, digital radio penetration was just 35,000, but increasing volume in sales shows the… Continue reading UK Leads Europe In Digital Radio Penetration
The customer publishing industry continues to perform well, with turnover during 2004 topping £385 million, signalling an increase of almost 10% since 2003 and a massive 244% rise in the last decade, according to the latest report from market research company Mintel. The study, commissioned by the Association of Publishing Agencies (APA), has forecast that… Continue reading Strong Future Forecast For Customer Magazines
Magazine giant Emap has announced the appointment of James Mannion as the new editorial director of its flagship men’s magazine website, FHM.com.Mannion is currently executive editor of FHM and has been working on the brand for the last three years; he will take up the new role from 1 March this year.Before joining FHM, Mannion… Continue reading FHM.com Announces New Editorial Director
Kids’ TV channel Nickelodeon has signed a deal with United International Pictures to promote the new Spongebob Squarepants Movie through a wide-ranging cross media deal specifically targeting young viewers.The deal includes on-air and online activity, culminating in a Spongebob Squarepants competition to win a holiday for a family of four to the Nickelodeon Family Suites… Continue reading Nickelodeon Signs Cross Media Deal For Spongebob Film
Specialist magazine giant, Future Publishing, has announced that it has entered an offer period which could eventually lead to a take-over bid for rival publisher, Highbury House.In a pre-close trading statement the magazine publisher also confirmed industry speculation that it will bid for Highbury’s Front and Fast Car publications, sending shares soaring. The move follow’s… Continue reading Future Confirms Intention To Bid For Highbury
The UK’s fifth largest mobile phone operator, Virgin Mobile Holdings has announced a 37% increase in customer connections for the last three months to 31 December 2004, with its total subscriber base reaching 5.03 million. In Virgin’s key performance indicators (KPI), announced today, the Group revealed that it had added a net 417,000 users in… Continue reading Virgin Mobile Sees Record Increase In Subscribers
Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations. The deal with Kent Messenger means that FRS now represents… Continue reading First Radio Sales Wins Representation Of Kent Messenger Radio Groups
